Brands
BARC week 29: Surf Excel becomes the top advertiser
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 July to 24 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 29th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser in the month of July. This week it has got 283326 impressions, as compared to 266697 last week. It was followed by Reckitt Benckiser which ranked second with 131750 ad insertions.
Godrej Consumers Products bagged the third spot with 39611 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39536 and 39433 ad insertions respectively.
Colgate Palmolive India after many weeks bagged the sixth spot for the first time with 33942 ad insertions.
Other top brands in the pecking order were as follows: Procter & Gamble, Cadbury India, Ponds India, and Procter & Gamble home products.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 29 | ||||
| 1 | HINDUSTAN LEVER LTD | 283326 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 131750 | ||
| 3 | GODREJ CONSUMER PRODUCTS LTD | 39611 | ||
| 4 | ITC LTD | 39536 | ||
| 5 | BROOKE BOND LIPTON INDIA LTD | 39433 | ||
| 6 | COLGATE PALMOLIVE INDIA LTD | 33942 | ||
| 7 | PROCTER & GAMBLE | 30641 | ||
| 8 | CADBURYS INDIA LTD | 27660 | ||
| 9 | PONDS INDIA | 22637 | ||
| 10 | PROCTER & GAMBLE HOME PRODUCTS | 20200 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands-
Surf Excel for the first time in this month became the top brand this week with 19338 ad insertions. Dettol Antiseptic Liquid which bagged the first spot last week, this time came in the second position with 18342 ad insertions. Lux Toilet Soap reached the third spot, like last week, with 15830 ad impressions.
The fourth and the fifth spots were acquired by Wheel Active 2 in 1 Dettol Toilet Soaps with 14876 and 14043. The sixth position was grabbed by Dettol Liquid Soaps with 13781 ad generations.
Other top brands in the pecking order were as follows: Tease TVS Motor, Colgate Swarna Vedshakti, Horlicks and Fair & Lovely Multivitamin.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 29 | ||||
| 1 | SURF EXCEL EASY WASH | 19338 | ||
| 2 | DETTOL ANTISEPTIC LIQUID | 18342 | ||
| 3 | LUX TOILET SOAP | 15830 | ||
| 4 | WHEEL ACTIVE 2 IN 1 | 14876 | ||
| 5 | DETTOL TOILET SOAPS | 14043 | ||
| 6 | DETTOL LIQUID SOAP | 13781 | ||
| 7 | TEASER-TVS MOTOR | 12405 | ||
| 8 | COLGATE SWARNA VEDSHAKTI | 11606 | ||
| 9 | HORLICKS | 10944 | ||
| 10 | FAIR & LOVELY ADVANCED MULTIVITAMIN | 10058 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
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Brands
India exports $2.5 billion worth of Apple components to China under ECMS push
Component push and policy boost turn India into unlikely supplier hub
MUMBAI: India’s electronics trade story is getting a plot twist. What was once a one-way flow from China is now starting to reverse, with exports of electronic components from India to China hitting a record $2.5 billion in FY26 so far, and projected to reach $3.5 billion by the end of the fiscal year.
At the heart of this shift is the growing manufacturing ecosystem built around Apple and its suppliers. Companies such as Tata Electronics, Pegatron, Foxconn, Salcomp, Motherson and Yuzhan Technology are driving the surge, transforming India into a key node in global supply chains.
Just a few years ago, exports of such components were negligible. Today, they are part of a rapidly expanding multi-billion dollar ecosystem, fuelled by scale, quality improvements and tighter integration with global production networks.
A major catalyst behind this growth is the government’s Electronics Component Manufacturing Scheme, launched in 2025. Unlike earlier incentives focused on assembling finished devices, the scheme targets high-value components such as circuit boards, camera modules and enclosures, offering both turnover-linked and capital expenditure incentives.
The logic of exporting components to China, long seen as the “factory of the world”, may seem counterintuitive. But the shift reflects a deeper realignment. As Apple scales production in India, now accounting for roughly 25 per cent of global iPhone output, local suppliers have become competitive enough to feed into global assembly lines, including those in China.
This is also part of a broader “China+1” strategy, where companies diversify manufacturing bases to reduce geopolitical risk. India-made components are increasingly being routed back into Chinese factories to maintain global supply continuity.
At the same time, India’s domestic value addition in smartphones has climbed to around 20 per cent, signalling a move beyond basic assembly towards more sophisticated manufacturing.
While India continues to import heavily from China, the emergence of a $3.5 billion export pipeline marks a meaningful shift in direction. Electronics are now joining engineering goods and agriculture as key drivers of India’s exports to China, which are expected to cross $18 billion this fiscal year.
In short, India is no longer just assembling the world’s gadgets. It is beginning to help build them, and in some cases, even supplying the very factories it once depended on.
