Brands
BARC week 29: Surf Excel becomes the top advertiser
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 July to 24 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 29th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser in the month of July. This week it has got 283326 impressions, as compared to 266697 last week. It was followed by Reckitt Benckiser which ranked second with 131750 ad insertions.
Godrej Consumers Products bagged the third spot with 39611 insertions. ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39536 and 39433 ad insertions respectively.
Colgate Palmolive India after many weeks bagged the sixth spot for the first time with 33942 ad insertions.
Other top brands in the pecking order were as follows: Procter & Gamble, Cadbury India, Ponds India, and Procter & Gamble home products.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 29 | ||||
| 1 | HINDUSTAN LEVER LTD | 283326 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 131750 | ||
| 3 | GODREJ CONSUMER PRODUCTS LTD | 39611 | ||
| 4 | ITC LTD | 39536 | ||
| 5 | BROOKE BOND LIPTON INDIA LTD | 39433 | ||
| 6 | COLGATE PALMOLIVE INDIA LTD | 33942 | ||
| 7 | PROCTER & GAMBLE | 30641 | ||
| 8 | CADBURYS INDIA LTD | 27660 | ||
| 9 | PONDS INDIA | 22637 | ||
| 10 | PROCTER & GAMBLE HOME PRODUCTS | 20200 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands-
Surf Excel for the first time in this month became the top brand this week with 19338 ad insertions. Dettol Antiseptic Liquid which bagged the first spot last week, this time came in the second position with 18342 ad insertions. Lux Toilet Soap reached the third spot, like last week, with 15830 ad impressions.
The fourth and the fifth spots were acquired by Wheel Active 2 in 1 Dettol Toilet Soaps with 14876 and 14043. The sixth position was grabbed by Dettol Liquid Soaps with 13781 ad generations.
Other top brands in the pecking order were as follows: Tease TVS Motor, Colgate Swarna Vedshakti, Horlicks and Fair & Lovely Multivitamin.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 29 | ||||
| 1 | SURF EXCEL EASY WASH | 19338 | ||
| 2 | DETTOL ANTISEPTIC LIQUID | 18342 | ||
| 3 | LUX TOILET SOAP | 15830 | ||
| 4 | WHEEL ACTIVE 2 IN 1 | 14876 | ||
| 5 | DETTOL TOILET SOAPS | 14043 | ||
| 6 | DETTOL LIQUID SOAP | 13781 | ||
| 7 | TEASER-TVS MOTOR | 12405 | ||
| 8 | COLGATE SWARNA VEDSHAKTI | 11606 | ||
| 9 | HORLICKS | 10944 | ||
| 10 | FAIR & LOVELY ADVANCED MULTIVITAMIN | 10058 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
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Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
