Hindi
Impact of Covid2019 on the advertising and film industry
The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion between the state and central government and some eminent directors and producers led to granting a controlled permission for filming of movies, advertisements and TV serials.
However, the negligence towards understanding the inestimable consequences of this relaxation can take a huge toll on the lives of technicians and actors.
The guidelines set by them were highly impractical. How could they facilitate medical facilities and doctors when basic medical centres were experiencing shortage? Despite having strict precautionary factors like availability of ambulance, periodic sanitisation of set, Covid2019 testing of technicians, a lot of filming schedules were on with least care. All the more, decreasing the number of shooting hours put producers in more losses. Today, when production technicians are filming with their lives in their hands, why shouldn’t the same injustice be applied to the film post production studios? Why doesn’t the same injustice apply to live events?
On the contrary, the effects of Covid2019 can be prevented in a better way by taking precautions in a confined environment. According to me, there should not be a problem in reviving post production permission as the government has lifted ban on highly risky businesses like lodging and hotel industry. In today’s difficult times, many studios have chosen to work from home. Yet, not all activities in this industry can be executed from home. This boils down to the basic rule that the production data in the industry is highly sensitive and cannot be mishandled like this. Data privacy plays the most crucial role when a producer collaborates with a studio for a certain assignment. Otherwise, the possibility of piracy cannot be ruled out. Although many studios agree to maintain data privacy while accepting new assignments, data leaking is not a surprising factor. However, in this pandemic, a lot of studio owners have become debtors.
For the reason of this lockdown, many clients have realised that their work can be executed on a small setup or from a freelancer. This is turn has sounded an alarm. Many studio owners purchased world class equipments and tools while setting up business expecting to provide enhanced services. Now that the same can be done on smaller setups or by freelancers, they are considering their purchase decisions. This situation is also directing towards job loss of post-production technicians. Nowadays, everyone is looking to take advantage of this crisis. People are accessing power in bargaining client quotations on the basis of client quotations and counter quotations by freelancers. This frightening situation is being side-lined. Film industry comprises of not only on shooting crew but also post production units.
To begin with, the government should have granted unlocking in a series of steps. The government should have allowed filming that were partly done and required only two to five days of shooting left, regularisation in sanitisation of post-production studios, continuation of post-production activities, permitting only fiction based TV serials, providing police control in productions that required the most stringent rules, featuring advertisements that focussed more on prevention from contracting Covid2019, in addition to providing relief to small advertising shoots whose budget fall below Rs three lakh. These steps would lead our country to proudly stand tall if we implement them logically yet moving towards stabilising the film industry.
Hindi
Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release
Jio Studios re-releases blockbuster across 500 screens globally before sequel
MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.
Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.
The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.
For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.
While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.
In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.
The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.
These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.
The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.
Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.
Jio Studios presents a B62 Studios production, an Aditya Dhar film.
The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.
The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.








