MAM
#BoycottIPL trends as Vivo retains title sponsorship
NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social media sites.
There has been a great rise in the anti-China sentiment in India following the Galwan valley clash between the South-Asian neighbours at the beginning of June. People have been boycotting Chinese goods and the announcement has left a sour taste in the fans’ mouth, who were eagerly waiting for the tournament to start, which was delayed because of the Covid2019 pandemic.
BCCI Treasurer Arun Dhumal reportedly told PTI, "When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause. When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's.”
However, the audience is possibly not buying the logic, as they are swarming Twitter with their displeasure:
#boycottipl everyone is doing their partwhy can't them? pic.twitter.com/22OkRCDLFI
—Rab (@bhartiyachad) August 2, 2020
#boycottipl
I'm a huge IPL fan, especially @mipaltan. But I won't watch until they change this decision.#IPL2020 pic.twitter.com/Hozsz7yzuO— Soham Parmar (@Defier_52) August 2, 2020
Shame on @BCCI @IPL for not scrapping Chinese companies (including @Vivo_India ) from sponsorship.
Your business and hunger for money is more important than the lives of 20 martyrs. Good to see.@KirenRijiju @PMOIndia should look into the matter.#boycottIPL #shameonBCCI— Hritam Nath (@Nathu_vai) August 2, 2020
Why @BCCI going and licking Chinese ass…they didn't get any sponsor in india…Dont have shame…They are killing our Soldiers still going and taking sponsor…#BoycottIPL https://t.co/8PaOPeik1C
— Sriram Iyengar (@sriramnarasim) August 2, 2020
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
