MAM
Bruce Clay India announces key appointments to drive growth in subcontinent
NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.
Chhabra’s last stint was as the founder of BGV Digital. He has a robust experience working in both agency and client-side. In the past, he has worked with two global digital marketing agencies, Ogilvy (WPP Group) & MRM Worldwide (IPG Group) and managed key global brand launches. He has recently served in the global marketing headquarters team of General Electric Co, in the healthcare business. Some of the major brand campaigns he has been associated with include, General Motors, Business Octane, General Electric, Apollo Cradle, Motorola, LiveMint, Limca, Haers, TetraPak and others. Beyond digital marketing, he has exposure to artificial intelligence, business intelligence, CRM technologies and marketing automation technology. He has been invited as a speaker at a number of global corporates and top Business schools in India. Chhabra will be responsible for managing Indian operations, its strategic growth, client’s satisfaction and alliances for growing the digital marketing business for Bruce Clay in India.
Dev spent the initial years of his professional life setting up one of India’s first exclusive Internet magazine online ventures – BharatSamachar.com. Thereafter he spent a decade working across industries at different positions servicing clients in different countries. He made a comeback to the online world by taking charge of business development for RankWatch, a cloud-based Internet Marketing Platform and later as business head for digital marketing agencies SparkPlug Online and Digifish3. He will be responsible for client acquisition and marketing for Bruce Clay India.
Bruce Clay India MD Siddharth Lal says, “The India office is very excited about Ajay Chabbra & Amitab Dev's addition to the India team as it comes at the perfect time. The Indian Internet market is exploding with massive growth and the number of Internet users in India has crossed more than half a billion users. The current COVID2019 related crisis is forcing traditional companies to think Digital. We would like to guide companies on their Digital transformation journey and show them how to reach customers via digital marketing. These new appointments will help us in taking our brand success story to amazing new levels.”
“Initially known for SEO services, we have now grown into the areas of Google Ad management, content development, and social media marketing services. The Y-o-Y growth for overall digital advertising budgets in India has already crossed 20,000 crores per annum and is growing in the double-digit range. Search marketing, display and Video marketing are the most important components of the digital marketing strategy for any brand. We have worked upon a long-term strategy for growing the Indian business and we are confident that we will be able to grow it many-fold with our new strategy, industry verticals focus, new services and team members. We are offering to scale up and optimize any brand's search marketing spends, with our SEO maturity assessment and audit services. These services coupled with our own proprietary research and digital marketing tools are the differentiation for us in India,” says Chhabra.
“We have many instances of recalibrating rankings of eCommerce giants, who had lost their ranking in the past due to search engine updates, penalties or the CMS platform and technology changes. With the availability of our global talent pool we can scale up resources anytime and service the brands. All of our client value us for our quality delivery and right advice as trusted advisors. We help you get quality traffic that converts to business and revenue for you and the ROI is the need of the hour for any marketing director in the post COVID world,” says Dev.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
