MAM
Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta
NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to share their inspiring journey, thoughts on current industry trends and plans for an international expansion on the fresh episode of Indiantelevision.com’s Media Minds 2.
Gupta said, “We started off as just wanting to do something for three months. Now, we have been at it for over twelve years. It’s been one of the most real journeys that you can think of and it’s been an absolute pleasure.”
The duo grew the network from flagship FoxyMoron to a vast network including content studios, production house and everything else that the current digital ecosystem requires, under the umbrella of holding company Zoo Media.
Bajaj highlighted, “We like to be a full-service agency and we like to offer our clients holistic solutions but of course the breadth of digital as an industry also kind of diversified and found areas for specialities as time progressed. So, in 2016 we spun off a creative technology company called Phosphene, which dabbled in the space of AR, VR, MR, does a little bit work with AI, ML, NLP, image recognition. In 2017, we spun off our own production house called The Rabbit Hole, In 2018, we partnered with a marketing technology company called Noesis Technology that works in the space of marketing tech; we also spun off a talent management and influencer management company called Pollen. In 2019, we spun off a small consultancy company called Doyen Oink Consulting that works, that aims to work with young companies, startups, that want to work with us as a network for our expertise. Last year, we also spun off a media company called Mammoth Media that dabbles in the space of media assets and IPs but not for brands.”
The duo, which believes that India has a great potential to be a trendsetter and leader in the martech, ad tech, and advertising, marketing space, wants to be an Indian network that goes international. “We do see international networks that come to India and consume a large chunk of the market share and while of course, we are a small drop in the ocean and it will take us generations to keep building out this vision, but we should be very excited of taking our vision to the world and becoming an Indian network that starts going from India to the world.”
Watch the full episode here:
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
