Brands
BARC week 30: Rummy Circle returns to the list
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 30th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 280449 impressions. It was followed by Reckitt Benckiser which ranked second with 150176 ad impressions.
Brooke Bond Lipton India Ltd bagged the third spot with 40371 insertions. ITC Ltd and Colgate Palmolive India secured the fourth and fifth place with 38783 and 36073 ad insertions respectively.
Amazon Online India Pvt Ltd bagged the sixth spot with 25411 ad insertions.
Other top brands in the pecking order were as follows: Amazon Online India Pvt Ltd, Wipro Ltd, Procter & Gamble, Godrej Consumer Products Ltd, Ponds India.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | HINDUSTAN LEVER LTD | 280449 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 150176 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 40371 | ||
| 4 | ITC LTD | 38783 | ||
| 5 | COLGATE PALMOLIVE INDIA LTD | 36073 | ||
| 6 | AMAZON ONLINE INDIA PVT LTD | 25411 | ||
| 7 | WIPRO LTD | 25288 | ||
| 8 | PROCTER & GAMBLE | 25186 | ||
| 9 | GODREJ CONSUMER PRODUCTS LTD | 24883 | ||
| 10 | PONDS INDIA | 23130 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands-
Wheel Active 2 in 1 for the first time became the top brand this week with 16997 ad insertions. Dettol Toilet Soaps this time came in the second position with 16699 ad insertions. Lux Toilet Soap bagged the third spot, like last week, with 16640 ad impressions.
The fourth and the fifth spots were acquired by Dettol Antiseptic Liquid and Surf Excel easy wash with 16471 and 15720 ad insertions respectively.
The sixth position was grabbed by Rummy Circle for the first time in the last so many weeks with 13676 ad insertions.
Other top brands in the pecking order were as follows: Colgate Swarna Vedshakti, Lizol, Horlicks and Dettol Liquid Soap.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | WHEEL ACTIVE 2 IN 1 | 16997 | ||
| 2 | DETTOL TOILET SOAPS | 16699 | ||
| 3 | LUX TOILET SOAP | 16640 | ||
| 4 | DETTOL ANTISEPTIC LIQUID | 16471 | ||
| 5 | SURF EXCEL EASY WASH | 15720 | ||
| 6 | RUMMYCIRCLE.COM | 13676 | ||
| 7 | COLGATE SWARNA VEDSHAKTI | 12990 | ||
| 8 | LIZOL | 11791 | ||
| 9 | HORLICKS | 10904 | ||
| 10 | DETTOL LIQUID SOAP | 10678 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
