Brands
BARC week 30: Rummy Circle returns to the list
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 30th week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser this week it got 280449 impressions. It was followed by Reckitt Benckiser which ranked second with 150176 ad impressions.
Brooke Bond Lipton India Ltd bagged the third spot with 40371 insertions. ITC Ltd and Colgate Palmolive India secured the fourth and fifth place with 38783 and 36073 ad insertions respectively.
Amazon Online India Pvt Ltd bagged the sixth spot with 25411 ad insertions.
Other top brands in the pecking order were as follows: Amazon Online India Pvt Ltd, Wipro Ltd, Procter & Gamble, Godrej Consumer Products Ltd, Ponds India.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | HINDUSTAN LEVER LTD | 280449 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 150176 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 40371 | ||
| 4 | ITC LTD | 38783 | ||
| 5 | COLGATE PALMOLIVE INDIA LTD | 36073 | ||
| 6 | AMAZON ONLINE INDIA PVT LTD | 25411 | ||
| 7 | WIPRO LTD | 25288 | ||
| 8 | PROCTER & GAMBLE | 25186 | ||
| 9 | GODREJ CONSUMER PRODUCTS LTD | 24883 | ||
| 10 | PONDS INDIA | 23130 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers | ||||
Top Brands-
Wheel Active 2 in 1 for the first time became the top brand this week with 16997 ad insertions. Dettol Toilet Soaps this time came in the second position with 16699 ad insertions. Lux Toilet Soap bagged the third spot, like last week, with 16640 ad impressions.
The fourth and the fifth spots were acquired by Dettol Antiseptic Liquid and Surf Excel easy wash with 16471 and 15720 ad insertions respectively.
The sixth position was grabbed by Rummy Circle for the first time in the last so many weeks with 13676 ad insertions.
Other top brands in the pecking order were as follows: Colgate Swarna Vedshakti, Lizol, Horlicks and Dettol Liquid Soap.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 30 | ||||
| 1 | WHEEL ACTIVE 2 IN 1 | 16997 | ||
| 2 | DETTOL TOILET SOAPS | 16699 | ||
| 3 | LUX TOILET SOAP | 16640 | ||
| 4 | DETTOL ANTISEPTIC LIQUID | 16471 | ||
| 5 | SURF EXCEL EASY WASH | 15720 | ||
| 6 | RUMMYCIRCLE.COM | 13676 | ||
| 7 | COLGATE SWARNA VEDSHAKTI | 12990 | ||
| 8 | LIZOL | 11791 | ||
| 9 | HORLICKS | 10904 | ||
| 10 | DETTOL LIQUID SOAP | 10678 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands | ||||
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
