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Media Moments bags PR and digital mandate for Bhartiya Urban
NEW DELHI: Media Moments, a marketing communication consultancy that delivers integrated communication services, announced its appointment as the digital and media communications partner for the real estate conglomerate – Bhartiya Urban.
The role of Media Moments will be to devise a strategic framework for Bhartiya Urban to strengthen its position as the leader in the real estate segment across the country. As a part of the mandate, the company will handle all activities for Bhartiya Urban on the digital and PR front including performance marketing, online reputation management, social media management, search engine optimisation, and media planning and communications. This partnership between Media Moments and Bhartiya Urban is aimed at bolstering the latter by enhancing their presence across both online and offline media.
Bhartiya Urban is the real estate vertical of the leading diversified groups in India, the Bhartiya Group. Headquartered in Bangalore, Bhartiya Urban offers a holistic living experience through a perfect amalgamation of residential, commercial, and institutional projects.
Media Moments MD Sandeep Sreekumar said, “We are excited to have Bhartiya Urban on board with us. In Bhartiya Group, we are happy to find a partner who strives to implement insight-driven an approach that can influence consumer behavior and drive change. Being a pioneer in the industry, the firm is already widely popular and we are looking forward to raising its profile even further by using our expertise. With our capabilities of delivering end-to-end solutions, we are aiming to build robust campaigns and media strategies for the brand to achieve path-breaking results that they aspire for.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
