MAM
Vishal Chadha appointed as COO of Bajaj Electricals’ consumer products business
Mumbai: Bajaj Electricals Ltd has announced the appointment of Vishal Chadha as chief operating officer for the consumer products division. Vishal brings with him more than 28 years of extensive experience across leading organisations such as Britannia, Nokia, Snapdeal, and Kohler, with a strong background in sales, category management, marketing, and general management. An alumnus of IIM-Lucknow, Vishal has distinguished himself with notable achievements at Britannia, Nokia and Snapdeal, demonstrating expertise in driving revenue growth and operational transformation. His tenure at Kohler as managing director- India & South Asia has given him a comprehensive understanding of all business aspects, further underscored his proficiency to enhance profitability and elevate the brand to a top-tier position in the industry through strategic B2B initiatives and expansive retail strategies.
Bajaj Electricals chairman Shekhar Bajaj stated, “I would like to welcome Vishal Chadha as the new chief operating officer for our Consumer Products Business. Vishal’s extensive experience and strategic acumen in driving growth and operational efficiency make him a perfect fit for this role. His leadership will be pivotal in accelerating our growth trajectory and enhancing our market presence. We are confident that Vishal will play a key role in our continued success and innovation.”
Bajaj Electricals MD & CEO Anuj Poddar said, “Vishal Chadha brings a wealth of experience with a proven track record in driving growth coupled with margin expansion. He blends a consumer-centric approach towards the marketplace with a focus on operational excellence to ensure strong execution. I am confident his leadership will be invaluable as we continue to drive the next phase of our strategic journey for the Consumer Products Business. Vishal’s expertise will help deliver exceptional value to all our stakeholders.”
Bajaj Electricals’ chief operating officer of consumer products, Vishal Chadha said, “Joining Bajaj Electricals is a remarkable opportunity, and I am excited to contribute to the company’s journey. The organisation stands out for its legacy of trust and commitment to quality. Its consumer products business comprises a dynamic portfolio of iconic, contemporary, and premium brands spanning a diverse range of product categories that are integral to every Indian household. Given the ongoing strategic transformation and innovation-led approach, the business is well-poised to grow rapidly over the coming years. I look forward to leveraging my background across FMCG, consumer devices, and e-commerce to driving greater marketplace gains and establishing a strong and sustainable consumer-centric business model. Together with the talented team here, we will work towards exceeding consumer and stakeholder expectations.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
