iWorld
Lionsgate Play celebrates one year anniversary, geares up to launch an exclusive app
KOLKATA: The global content leader and Hollywood studio house Lionsgate entered Indian OTT market in August 2019 with its premium streaming service product, Lionsgate Play. The brand launched its operations in the country by forming a strategic alliance with Vodafone Idea. With this collaboration, subscribers of Vodafone Play and Idea Movies and TV gained access to Lionsgate Play's enormous library of Hollywood content, which is populated by renowned franchises and films like La La Land, Twilight series, John Wick series, Wonder, Dirty 30, Knives Out, American Pie and many more.
Correspondingly, for unparalleled distribution, Lionsgate Play strategically formed alliances with other telecom partners having enormous reach in India like Airtel for Airtel Xstream app and Jio for JioFiberJioTV+ to give customers of the Indian telco access to Lionsgate’s portfolio of feature film content. Further, Lionsgate Play made itself available on JioTV+ and what began as a smart phone-led content revolution transitioned and expanded to encompass consumer televisions and other large screens in the home.
With the tremendous response received from the Indian viewers, Lionsgate Play launched Blockbuster Friday series – releasing one new film every Friday. Blockbuster Friday series showcased films from various genres such as horror, comedy, drama, action, thriller, sci-fi and romcoms. This resulted in the rise of viewership and increased stream time per user. Lionsgate Play also hosted Digital Movie Premiers of the Oscar nominated films like Knives out and Bombshell along with John Wick 3to name a few.In addition, Lionsgate Play dubbed many of its popular titles in Hindi, Marathi, Tamil, Telugu, Kannada and Bhojpuri for regional-speaking cinema lovers, for them to enjoy Hollywood movies in their preferred language.
Now having tested the Indian waters and receiving great response from viewers, Lionsgate Play is all geared up to launch an exclusive app very soon. The app will house Cult Hollywood Movies, Popular Global TV shows and a few premium Original Indian shows that are being currently developed. All and all the company is further strengthening its offering as a premium content provider to Indian users.
Commenting on the partnership, Lionsgate South Asia managing director Rohit Jain said,“Lionsgate Play’s collaboration with telecom partners in India has witnessed surge in viewership with each passing month. As a premium Hollywood content brand, we introduced fresh quality content for our consumers and provided content as per demands whether it was for action thrillers or romcoms. We made sure there is content for everybody. We are ecstatic about Lionsgate Play’s success on these platforms. We will continue to invest in technology and expand our library for our userbase in India.”
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iWorld
Hari Om OTT partners Amazon MX Player to widen devotional reach
Spiritual stories find a bigger stage as platform eyes global audiences
MUMBAI: Hari Om OTT is taking its faith-first storytelling to a wider audience, signing a strategic distribution deal with Amazon MX Player that places its entire content library on the popular streaming platform.
Launched in June 2024, Hari Om OTT has carved a niche in devotional and spiritual content, offering shows rooted in Indian mythology and cultural traditions. With this new partnership, both its existing catalogue and upcoming originals will now be available on Amazon MX Player, making access easier for viewers across the country.
The collaboration also stretches beyond borders. To scale its global footprint, the platform’s content will additionally be available on Amazon Prime Video, opening the doors to international audiences seeking culturally rich, faith-based narratives.
Hari Om OTT’s growing slate includes titles such as ‘Mata Saraswati’, ‘Jai Mahalakshmi’, ‘Jai Jagannath’ and ‘Shri Tirupati Balaji’, with several new originals currently in the pipeline as part of this expansion.
Speaking on the development, executive vice president group Priyannka Chaurasiya described the partnership as a significant step forward. She noted that the platform has always focused on stories deeply rooted in Indian history but with universal appeal. Aligning with a platform that has a vast global reach, she said, allows these stories to travel further and resonate with audiences worldwide.
With this move, Hari Om OTT is not just widening its reach but also placing devotional storytelling firmly in the mainstream streaming conversation, where faith meets format and tradition finds a digital stage.
