Digital
Rusk Media launches new YouTube channel ‘BINGE’ for regional focused content
MUMBAI: The new age digital entertainment organization, Rusk Media, is all set to launch a new YouTube channel, titled ‘BINGE’, with an aim to create premium content for the regional markets. The link of the YouTube channel – https://www.youtube.com/c/Bingeoriginals/featured. This announcement comes after the strategic acquisition of infotainment platform, Digital Commentary, who will head content for this channel.
With an existing viewer base of over 30 million in the urban metros, Rusk media now gears up to provide quality content in regional languages with its new YouTube channel BINGE. Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, BINGE will produce fictional content in the form of short video stories and web series that will be distributed across its YouTube, Facebook, Instagram and other Social platforms. The content will have artists talking in the regional dialects and will cover topics that are localized and region specific.
Speaking on the launch of BINGE and the acquisition of Digital Commentary, Mayank Rusk Media CEO Mayank Yadav said, “With over 40 per cent of India’s smartphone users residing in the regional markets, the availability of premium entertainment content for those viewers on digital mediums has been skewed. To address this gap, we decided to launch BINGE that will focus on telling stories that are of interest to people in those regional markets, with popular dialects of Hindi language. Additionally, through advertiser integrated short form content on BINGE, we want to support the brands in reaching out to the regional audiences.”
“Founders of Digital Commentary, Aakash Kumar and Kshitiz Sudhakar come with a vast experience of creating medium and long format web shows and TV series for OTT platforms. Having driven successful shows on TVF, Sonly LIV, MX Player and TSP, Aakash and Kshitiz bring an earthy touch to the content, making it more relatable and hence, more engaging. Therefore, we roped in Digital Commentary to spearhead content for BINGE,” he further added.
Talking about this venture Binge creative director Kshitiz Sudhakar said,” With easy access to internet and smart phones, people have been turning to social media and content platforms for their regular dose of entertainment – be it in the metropolitan cities or the other towns. While the urban population has a lot of options for entertainment content on social media, viewers in the regional markets lack access to quality premium content. With BINGE we intend to address this problem, by making it one of India’s only platform that curates and produces content specific for the regional markets.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
