Ad Campaigns
Onco.com partners with actor Sanjana Sanghi to drive awareness on the availability of affordable and accessible cancer care
NEW DELHI: Onco.com, India’s largest online cancer care platform, today announced its partnership with popular debutant actor Sanjana Sanghi of ‘Dil Bechara’ fame to launch the campaign #FightCancerWithOnco to create awareness on personalized cancer care that can be easily availed through the platform. The company launched two videos for the multi-platform campaign. Through this campaign, Sanjana talks about the challenges that cancer patients and caregivers face when diagnosed with cancer and how Onco.com through its world-class network of senior oncologists helps cancer patients get guidance on their treatment at every stage. Through Onco.com, patients can consult the best cancer doctors online or over a call, book appointments to get the right treatment guidance, get lifelong support from Onco’s doctors and become a part of India’s largest cancer support community, getting guidance from cancer survivors.
Having essayed the role of a cancer patient in her recent movie, actor Sanjana Sanghi has been winning hearts, not just for her effortless portrayal of a cancer patient, but also for bringing to the fore the toll cancer can have on an individual and their loved ones.
Onco.com’s CEO and Co-Founder, Ms. Rashie Jain, said “Sanjana’s character in the movie resembles a young Onco.com patient very closely – someone who wants to lead a normal life but is also fighting a battle with cancer every day. They want to get the right care and want to get better. After watching the movie, we felt that Sanjana would be able to connect very well with all our cancer patients and their families. She will also help us drive awareness about how Onco.com is bridging the gap by helping patients get access to the right information by connecting them with top cancer experts and providing them the care they need. We are very excited to have her represent Onco and share our vision with our customers.”
Speaking about the association with Onco.com, Sanjana said “Having played the role of a cancer patient and spending time with many young cancer patients and survivors for the preparation of my role, I realized that there is a huge struggle for them with access to the right information, be it with regards to the different treatment options, or knowledge of possible side-effects from the treatment. There are not many people they can turn to with questions like ‘how did you deal with this?’ and ‘is it normal to feel this way?”. When Onco.com reached out to me and I spent time knowing about what they do and how their services are helping cancer patients and caregivers overcome this challenge, I could connect with them and felt it was the right brand for me to partner with. It was also in a way for me to give back to the cancer community by letting them know about Onco.com.”
Onco.com and Sanjana are confident that together they will be able to bring forward better cancer awareness regarding the disease throughout the country and the need for regular monitoring to ensure early detection and management of the disease.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
