GECs
Mobile Premier League joins as presenting sponsor for Bigg Boss 2020
MUMBAI: Bigg Boss 2020 will be back on Colors and take viewers on an entertaining ride packed with drama, thrill, and excitement. Hosted by Salman Khan, for the new season, COLORS joins hands with India’s largest esports and mobile gaming platform Mobile Premier League (MPL) as the presenting sponsor.
Speaking about the partnership, Viacom18 network sales head Mahesh Shetty shares, “Bigg Boss is the biggest reality show in the entertainment space, and it appeals to demographics across geographies. Given its strong fanbase makes it one of the sought-after marketing platform for sponsors. Over the years, several brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. Mobile Premier League (MPL) is one of India’s leading esports and mobile gaming platforms that provide unparalleled gaming experience to the users and we are glad to welcome them as the presenting sponsor for the new season of Bigg Boss.”
Mobile Premier League (MPL) growth and marketing VP Abhishek Madhavan said, “Bigg Boss is one of the most-watched reality shows in India and easily the most popular and most talked-about reality TV show across the country. With a superstar like Salman Khan hosting it, every season is eagerly awaited by millions and promises something new. With MPL expanding into areas like entertainment via its live-streaming and a bunch of video-first features, Bigg Boss was the most obvious choice for us to associate with. We eagerly look forward to this season and hope to cement MPL’s position as a household name through the partnership.”
Elaborating on the partnership, Mediacom India & South Asia CEO Navin Khemka said, “We are delighted with this partnership of MPL and Bigg Boss. This is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Bigg Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Bigg Boss house with MPL.”
Being the most-awaited and entertaining reality show on Indian Television, the upcoming season of Bigg Boss will enthrall the audience who will once again witness all the high-voltage drama and action unfold on their screens.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
