MAM
Media Moments partners with Auris, GenY Labs to offer AI powered data-driven consumer insights to brands in digital space
Media Moments, a leading data driven intelligent agency that delivers integrated communication services to some of the best Indian and global companies today announced partnership with Auris, an AI powered platform from GenY Labs that empowers leaders to curate industry specific actionable insights to improve their customers’ experience and engagement. This move further signifies Media Moments’ dedication for creating seamless digital experiences and building AI powered data driven automated solutions that empowers consumers to engage with the brands and services that enrich their lives.
As the pandemic continues to unfold, the business across the globe has been striving to adapt to the changing needs and demands of their customers. These changes were already in motion long before but have been accelerated post the pandemic erupted. In the post Covid world “Customer-centricity” will be key for the brands who are striving to attract new customers, improve their experience journey and build brand loyalty. Therefore for businesses, having automated tools that provide timely insights and analytics have become even more crucial now, to spot gaps and quickly implement modifications. And marketers who are able to leverage these insights to create personalized experiences will be the big winners.
Powered by GenY Labs, an ‘alternative data’ and insights company, Auris offers a host of data driven solutions including deriving actionable insights by analysing data across public and proprietary sources, perform a thorough market and category research, analyse customer feedback and strengthen online reputation management. Auris empowers leaders with a better understanding of brand perception through a deeper dissection of data beyond sentiment to understand the whys and the hows of the perception, or to develop a deeper understanding of the audience interacting with the brand, their demographics, and their psychographics. With Auris, Media Moments aims to help businesses to generate maximum ROI on digital and e-commerce space.
Speaking on the association Mr. Sandeep Sreekumar, Managing Director at Media Moments said “Business leaders are aware of the power of accurate data and how it drives and influences business decisions and improves operational efficiencies. Our integration of Auris, will allow business leaders to quickly and proactively understand consumer journey, perform market and category research, analyse customer feedback and, strengthen their online reputation management, to stay a step ahead and proactively improve their overall customer journey. “
Over the past year, Media Moments has grown its business by incorporating modern and automated digital tools that help companies strengthen value propositions and make effective and informed decisions.
Talking further about Media Moments expansion Sandeep added, “As exemplified by these moves, Media Moments is committed to developing and executing high-performing data driven digital strategies that deliver better experiences for consumers and measurable results for brands and leaders. Media Moments plans to continue expanding its offering of services and automated digital solutions to align with changing brand and consumer needs.”
Auris is proven to help many businesses and brands to connect with customers and build successful relationships.
Commenting on the development, Ravi Jain, CEO at GenY Labs “We are delighted to partner with Media Moments. Success of any marketing strategy is based on both utilizing insights and putting those to action. Media Moments’ intelligence of effective utilisation of data combined with Auris’ unique artificial intelligence engine and analytics makes the combination very powerful for any business. With this integration we are sure to make many businesses thrive in this changing landscape.”
Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering trailblazing marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative; Branding, Digital, Marketing Automation, Media Influencers and Branded Communities Strategic Communication & PR equips them to be a valued partner. The company has successfully counselled brands like Aditya Birla Group, Prestige Group, Salarpuria Sattva, Himalaya Men, Myntra, TCL, VLCC, Max Fashion, Reliance Trends, One Plus, Globe Capital, Blackberrys Fashion, LOccitane and others to name a few.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
