MAM
Harpic’s new spots continues to aware Indians on disinfection
NEW DELHI: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.
Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.
RB Hygiene south Asia CMO Sukhleen Aneja said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected. Harpic’s range of toilet and bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid2019 virus while being extremely water efficient vs commonly used detergents.”
Bollywood actor Akshay Kumar commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”
RB Hygiene south Asia director R&D Dr. Skand Saksena highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”
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The Harpic ad film has been created by Havas Media.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
