AD Agencies
Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards
NEW DELHI: Cheil India scored multiple wins at the recently concluded Ad Stars and Kyoorius Creativity Awards 2020. The star campaigns have been Samsung Good Vibes, Real Kashmir FC Shared Jersey and Madras Dyslexia Association.
Samsung Good Vibes has been recognized globally for its excellence in creative solutions inspired by technology. Caring for possibilities and making a difference, Samsung Good Vibes is developed in association with Sense International India. Samsung conducted workshops with participants from different parts of India. Basis their feedback and expertise, Samsung Good Vibes app is fine-tuned to complement the behavior and capabilities of the deafblind. The two-way communication tool allows the deafblind to send and receive messages with friends, family or anybody else through their smartphones. It translates Morse Code input into text or voice and vice versa.
With these wins, Samsung Good Vibes campaign has added 11 more, bringing the collection to 20 this year.
Real Kashmir FC, had launched limited edition ‘Shared Jersey’ for all the unreal fans, the die-hard fans of rival teams who were supporting Real Kashmir FC during I-League last year. Conceptualised by Cheil India, the campaign saw celebrity fans and fans across the country appreciating and encouraging RKFC team.
Speaking on the wins, Cheil India COO Sanjeev Jasani said, “Heartiest congratulations to my team on their wins for the excellent work over the last twelve months. Amidst the current trying times, we are proud to have maintained our winning streak this year. This exhibits the strength of our teams. We remain focused on our commitment to creativity inspired by technology and thank our clients for their incredible support.”
“Awards keep the adrenaline going, especially when everything looks little disorienting around us. But what really delights me is to see that these recognitions are aligned with the focus of the company – Creativity + Technology. We have decided to play in categories like innovation, mobile, technology, digital, branded content and integrated – and it is good to see the results. These wins will encourage us to push even harder and find solutions to grow our clients’ businesses innovatively.” added Cheil India CCO Emmanuel Upputuru.
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CAMPAIGN |
AWARD |
CATEGORY |
METAL |
|
Samsung Good Vibes |
Ad Stars |
Mobile Craft – Innovative Use of Technology
|
Silver |
|
Samsung Good Vibes |
Ad Stars |
Video Stars – Branded Viral Videos
|
Silver |
|
Samsung Good Vibes |
Ad Stars |
Healthcare – PSA
|
Bronze |
|
Samsung Good Vibes |
Ad Stars |
Film – Not for Profit
|
Bronze |
|
Samsung Good Vibes |
Ad Stars |
Human Rights – PSA
|
Crystal |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Creativity for Good – Led by Brands
|
Creativity for Good |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Innovative Use of Mobile Platforms or Technology
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Innovative Use of Digital Platforms or Technology
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Design for Digital & Mobile Marketing – UX Design
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Design for Digital & Mobile Marketing -Digital & Mobile Apps, Tools & Utilities
|
Baby Elephant |
|
Samsung Good Vibes |
Kyoorius Creative Awards |
Digital Marketing – Apps, Tools & Utilities
|
Baby Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Digital Marketing – SEO |
Blue Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Digital Marketing – Apps, Tools & Utilities
|
Baby Elephant |
|
Madras Dyslexia Association |
Kyoorius Creative Awards
|
Integrated Advertising Campaign – Led By Digital
|
Baby Elephant |
|
Real Kashmir FC The Shared Jersey |
Kyoorius Creative Awards
|
Integrated Advertising Campaign – Led by Digital
|
Blue Elephant |
|
Real Kashmir FC The Shared Jersey |
Kyoorius Creative Awards
|
Creative Use of Data – Social Media
|
Baby Elephant |
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
