MAM
LupinLife’s LupiSafe is official hygiene partner – digital for CSK
MUMBAI: Lupin Life’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official hygiene partner – digital for the three-time IPL champions Chennai Super Kings (CSK) in the thirteenth edition of the Indian Premier League (IPL 2020).
LupiSafe, a LupinLife Consumer Healthcare sanitiser brand, will provide hand sanitisers and wipes to the CSK team and staff during their IPL campaign. LupiSafe sanitiser and hygiene wipes are high quality 70 per cent alcohol-based sanitisers in line with WHO recommendations.
LupinLife Consumer Healthcare head Anil V Kaushal said, “We are delighted to be on board as the official hygiene partner – digital for Chennai Super Kings. LupiSafe hand sanitisers and wipes are the most recent addition to our portfolio of high-quality consumer healthcare products and seek to ensure utmost protection in the face of the pandemic. While we are in the midst of Unlock 4.0, we are also seeing a rise in the number of infections, hence the need to be vigilant is paramount now more than ever. This partnership gives us the opportunity to spread awareness about the importance of hand hygiene by leveraging the fan base of one of the most loved and successful IPL teams.”
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LupinLife head – marketing Supratik Sengupta added: “This was more of an emotional and social call for us rather than a marketing decision. In this climate of gloom, the IPL tournament is a major positive event that people across the globe are looking forward to and this will enable us to drive home the message of bouncing back to normalcy in a responsible manner. CSK is led by our ex-Indian cricket team captain MS Dhoni, and stars like Ravinder Jadeja, Shane Watson who will be playing the sport in the midst of this pandemic. We take a lot of pride in this association and our efforts in keeping the CSK team safe and healthy.”
Chennai Super Kings CEO KS Viswanathan commented: “It’s important to maintain personal hygiene and social distancing to contain the spread of the pandemic. In the current situation, it is great to have a brand like LupiSafe on board. In the new normal, when we step out, we need proper protection and quality brands like LupiSafe sanitiser and wipes provide that assurance. CSK is one of the top franchises in the IPL and we are happy to be able to spread the message of proper hand hygiene through this association with LupiSafe.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
