MAM
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy
NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes both these factors to them being able to survive the worst of the financial blows in recent history, in the form of Covid2019. In the latest episode of Indiantelevision.com’s Media Minds season 2, one of the youngest CEOs on the block, Kanthy shares in detail his experience of working in the industry, talks about his role models, and his plans to keep the people culture at the group intact along with getting more serious about diversity inclusion.
“The one thing every human being wants is hope. It’s the fundamental thought of the human experience and we are seeing that play out in our lives, in our work as well. There is human capacity for optimism, for positivity,and for progress. And I think that’s what we are seeing playing out,” he points out.
He added that he is very proud of his team that despite the many physical, mental, and financial challenges of the times churned out great content for brands like Stayfree and Spotify.
Kanthy also noted that going ahead, the group is also going to speed up its process of diversity inclusion.
Watch full episode here:
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
