iWorld
Hoichoi achieves a subscriber base of 13 million
KOLKATA: The leading Bengali OTT platform, Hoichoi, has completed three years in the industry with its grand launch in 2017. It has achieved a subscriber base of 13 million with 40 per cent of its revenue coming from international customers. It has also doubled its revenue in the past year.
With the vision of "entertaining people in their local language” and having over 60 Originals and 50 World Digital Premieres, Hoichoi has unveiled a fresh slate of 25 new Originals, two first day first show films and multiple world digital premieres for the upcoming year.
As a Hoichoi subscriber spends 50 minutes a day on the platform, the OTT player is always keen on bringing the best of technology for its customers. It has revealed a sneak peek into its new UI/UX (user interface/user experience) built which is seamless and easy to use for the customers.
A parental control feature will soon be added, which comes with Hoichoi being among the top 15 OTT platforms of India who have signed up for a unified self-regulation process with IAMAI for classification and demarcation of content available on all video-on-demand apps and websites in India.
Having customers over 100 countries including places like Japan, Sweden, Argentina, Iceland and more, Hoichoi has also announced Carrier Billing. It is an affordable way to consume content in the form of sache pricing and to buy a weekly or monthly subscription by paying with their mobile balance. This will be soon available for users in Bangladesh and Middle East. There’s also, subscription bundling, specifically for customers in India with JioFibre and Bangladesh with its top telecommunication network.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
