Movie Channels
&pictures launches its TV first initiative with a spine-chilling crime thriller ‘Footfairy’
Beware! As fairies turn into your worst nightmare, this October.
With 2020 being a window for many firsts, &pictures, India’s premium movie channel, takes a refreshing step in setting a benchmark in the broadcast space to maximize the movie viewing experience with a TV first initiative. ‘Footfairy’, an &pictures original film is all set to send chills down your spine with its release this October on &pictures. This murder mystery explores the dark side of how far an absurd obsession can make you go. Set against the backdrop of Mumbai, the edge of the seat psychological crime thriller is an intriguing cat and mouse chase between a CBI officer and a mysterious serial killer with a absurd fetish. Written and directed by Kanishk Varma, this edgy and gripping movie features the versatile actor Gulshan Devaiah (seen in Commando 3, Mard Ko Dard Nahin Hota Hain, Afsos and Shaitan) and the beautiful Sagarika Ghatge (Chak De India fame) in lead roles.
Speaking about this new offering, Ruchir Tiwari, Business Head – Zee Hindi Movies Cluster, said “As a brand, we have always kept innovation at the forefront to ensure a maximized movie viewing experience for the audience. Back in 1993, ZEE started the trend with the movie ‘Phir Teri Kahani Yaad Aayee’, a direct to TV release. And, now after 27 years, &pictures is launching its first TV initiative – ‘Footfairy’, an &pictures original film, which is another step in that direction. While new movies are skipping theatres and hitting OTT platforms this year, &pictures with the launch of Footfairy is geared up to set new benchmarks in the Indian television space with a TV first release. Television is a powerful medium to reach out to a vast base of audience at one go. It reaches out to 835 Mn audiences across India which is unmatched compared to any other medium. And, the current subscribers of &pictures will be able to watch this TV first release at no extra cost. Produced in collaboration with Odd Ball Motion Pictures, Footfairy is a dark, twisted story in the universe of the young and restless urban India that will keep the audiences engaged.”
Actor Gulshan Devaiah said, “The script of Footfairy had me going right from the start, I was really hooked to it. A lot of preparation went into making this psychological crime thriller. We spent about 2 months researching and preparing for this role to ensure we get the nuances right. I had an absolute rollercoaster of a time working with a meticulous and well-prepared director like Kanishk Varma and his team. In the movie, I am essaying the role of a CBI officer which is a first for me. In the given scenario it will be great to take our film to a wide audience through a tv first release. Can’t wait to see how the audience react to it.”
“Psychological thrillers have always fascinated me because of its immersive experience which keeps you hooked and at the same time leaves you wanting for more. And, you’re secretly trying to solve the mystery in your head which makes you feel like a part of the process. With a gripping narrative, Footfairy delivers the perfect amount of thrill, mystery, and intrigue that will surely keep you at the edge of your seats.” Added Sagarika Ghatge
Speaking about Footfairy, the writer and director of the movie Kanishk Varma said, “Crime thrillers have always intrigued me, the whole suspense, mystery and the chase involved just blows my mind. I have been a huge fan of the book Mind Hunter and that’s something that inspired me to create Footfairy. Audiences today have been exposed and are now more accepting towards edgier content. Footfariry with its bold and all new perspective is a perfect film for those who love to explore and experiment. The movie touches upon subjects that exist but are not openly spoken about like fetish or obsession. I enjoyed working with a very committed team and together have passionately created an edge of your seat adventure that you are sure to enjoy.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
