MAM
HDFC Life Partners with Sportskeeda for IPL 2020
Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020.
With the sporting world still gradually being reinstated to normalcy, the biggest franchise T20 cricket tournament – Indian Premier League 2020 promises to be that rush of adrenaline which will get people of the country cheering and in high spirits again.
Sportskeeda, whose reach and brand recognition are unrivaled in the Indian cricket and sports world, expect over 45 million monthly users and 800 million monthly impressions on the website during the span of the cricketing extravaganza and will be at the forefront of bringing the IPL frenzy to the users with a series of innovations that promise an experience like never before.
The all-new customized HDFC Life's ‘Live IPL Tracker’ will help users stay updated on their favorite teams, showcasing detailed statistics in the form of a visual treat, that will transform the run-of-the-mill data points into a snazzy fan experience. This lies in line with HDFC Life that has proven to be an award-winning one-stop comprehensive life insurance solution provider for all things, including a range of individual and group insurance solutions that meet various life stage needs of customers like protection, pension, savings and investments, health, etc.
Apart from this, other impactful and design-led properties shall also be provided to HDFC Life that will take user engagement to the next level by enhancing the overall fan experience and the association will increase awareness and help in building relevance of the various life insurance solutions provided by HDFC Life.
HDFC Life EVP e-commerce and digital marketing Vishal Subharwal said, “Increasing the awareness of protection & risk transfer using appropriate life insurance products is critical, especially given that the world is emerging from a pandemic. The staging of the IPL is a testimony that things are surely but slowly getting back to normal. With Sportskeeda, we have the right platform to reach out to the right audience groups and raise awareness about HDFC Life's products.”
Sportskeeda head marketing and partnerships Ajay Pratap Singh said that they had previously worked with HDFC Life during the 2019 IPL season and that it is an absolute pleasure to serve them again! Hope to make this endeavor a grand success.
Brands
Kaartech raises $11 million in Series B funding
Playbook Partners leads round as AI-led firm crosses Rs 1,000 crore revenue mark.
MUMBAI: Kaartech just fuelled its rocket with fresh cash because when you’re already crossing Rs 1,000 crore and running on KTern.AI, the next stage needs serious thrust. KaarTech, a global AI-led enterprise transformation partner, has raised $11 million (approximately Rs 100 crore) in a Series B primary funding round led by Playbook Partners. The round follows the company’s $30 million raise in July 2023 led by A91 Partners.
The fresh capital arrives as Kaartech crosses Rs 1,000 crore in revenue, clocking a 44 per cent compound annual growth rate over the past five years. The growth has been powered by its proprietary platform KTern.AI, which embeds governance and outcome assurance into large-scale enterprise transformations.
The new funds will accelerate Kaartech’s next phase, with focus on deepening AI, data and industry innovation capabilities. The company plans a strategic acquisition to strengthen data engineering and analytics, enabling more powerful AI-driven insights for clients. It will also invest heavily in scaling its AI-led Enterprise Operating System (EOS) platform set to roll out to existing customers in Q2 FY27, with full general availability planned for Q4 FY27. New clients will receive a complimentary AI Readiness Assessment to identify priority use cases, evaluate data readiness and build tailored transformation roadmaps.
Kaartech will expand its global AI Labs, including a new Oil & Gas AI Lab in Houston and additional labs in Bangalore and Chennai focused on CPG & Retail, Engineering & Natural Resources, and Utilities. These labs will develop industry-specific AI solutions and SLM-based foundation models for enterprise use cases.
Kaartech, Founder & CEO Maran Nagarajan said, “This raise marks a defining chapter in Kaartech’s journey. A 4X growth in enterprise value since our Series A reflects the trust placed in us by our employees, customers, partners, and stakeholders. As we drive a clear shift toward an outcome-led Enterprise Operating System, this partnership with Playbook Partners enables us to deepen our Data Engineering and Analytics capabilities, pursue strategic acquisitions, and scale globally.”
Playbook Partners managing partner Vikas Choudhury added, “KaarTech stands out for its deep domain expertise, AI-led transformation capabilities, and strong client relationships. With operations across the US, Europe, and the Middle East, the company has demonstrated remarkable value creation in recent years.”
In a transformation game where most players still chase buzzwords, Kaartech isn’t just raising money, it’s raising the bar, turning AI from a shiny add-on into the actual operating system of enterprise change.
