MAM
First Partners bags PR Mandate for Federation of Associations in Indian Tourism & Hospitality (FAITH)
First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten National Tourism, Travel and Hospitality associations of India.
These member associations of FAITH in alphabetical order are ADTOI (Association of Domestic Tour Operators of India), ATOAI (Adventure Tour Operators of India), FHRAI (Federation of Hotel & Restaurant Association of India), HAI (Hotels Association of India), IATO (Indian Association of Tour Operators), ICPB (India Convention Promotion Bureau), IHHA (Indian Heritage Hotels Association), ITTA (Indian Tourist Transporters Association), TAAI (Travel Agents Association of India) and TAFI (Travel Agents Federation of India) and cost partner AIRDA(All India Resort Development Associations).
FAITH, on behalf of the whole tourism industry engages in key policy and strategy ideation with Central and State Governments of India for growth of the Indian tourism industry.
First Partners would be responsible for providing public relations and media relations support to FAITH and its efforts to recover the Indian Tourism, Travel and Hospitality industry from its worst ever crisis brought out by the COVID-19 pandemic.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
