MAM
Logicserve Digital wins over 20 new businesses during lockdown
NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and devising tailored strategies to onboard over 20 new accounts during the lockdown period. The new brands onboarded come from across industries like FMCG, finance, lifestyle, real estate, entertainment, and so on. The company’s overall focus will be to amplify the digital marketing activities for the brands while augmenting their overall digital presence.
Logicserve Digital’s service mandates for the new brands are across their core capabilities i.e., media, creative, data & insights, and technology. The new clients have a healthy mix of some brands that have been active in the digital space, as well as the brands that have been focusing entirely on traditional marketing channels. Some of the notable brands they have onboarded include Hero Insurance Broking, Dr. Rhazes, MakeMyTrip, PhableCare, Oyo Hotels & Homes, Mrs. Bector’s Food Specialities, Paper Boat Apps (Kidopia), Spectra, Goibibo.
Speaking on the new account wins, Logicserve Digital founder and CEO Prasad Shejale said, “We are very excited with the new account wins. As a company, we have been very quick to adapt to the changing situations and have been putting in a lot of effort to design innovative solutions that are in sync with the changing environment. I also feel very proud of our team, who has been dedicatedly working on delivering the promises for all the brands we work with, ensuring that the quality isn’t affected. These are really tough times for everyone, and, I think, we have been tackling all the challenges very well and keeping up with the work with the same enthusiasm and spirit despite all the odds. Also, it’s great to have some brands who will be testing the waters of digital marketing for the first time with us. We appreciate the trust bestowed upon us by them and everyone, and we are certain we will not disappoint them. We are charged up to work on the new brands we have onboarded and look forward to helping them create unique experiences for their consumers.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
