iWorld
Mitron TV expands senior leadership team with new hires
MUMBAI: Indian short-form video app Mitron has expanded its leadership team with two senior hires. Chandan Chhabra joins as VP of operations and Nisha Pokhriyal joins as VP of marketing.
In his new role, Chhabra will establish SoPs, drive efficiency across multiple departments and focus on strategic planning of the business. Pokhriyal will be responsible for leading Mitron’s overall brand marketing initiatives and accelerating the start-up’s growth trajectory. Both of them will work closely with Mitron’s co-founders Shivank Agarwal and Anish Khandelwal.
Prior to joining Mitron, Chhabra was one of the founding members and director of customer experience and content quality at OLX India, where he led the content strategy and operations across South Asia markets. An IIM-A alumnus, Chandan comes with 17 years of experience spread across diverse industries such as BPO, Telecom, BFSI, E-Commerce, Auto and Edtech. He is also a certified customer experience professional (CCXP), an accredited customer experience master, a CX Mentor (ACXM, ACX-Mentor) and Asia’s first accredited customer experience specialist (ACXS).
Pokhriyal served as associate director – marketing of VMate, the short video app from Alibaba Mobile Business group. She has been responsible for managing end-to-end integrated marketing for well-known campaigns such as #VMateAsliHoliBaaz and #GharBaitheBanoLakhpati amongst others. She has a career spanning over 10 years, having worked at Dentsu Webchutney and IPAN. She is a certified usability analyst from Human Factors International. Nisha was also the official torchbearer for the Winter Olympics held in south Korea in 2018.
Mitron co-founder and CEO , Shivank Agarwal said: “We are thrilled to welcome both Nisha and Chandan to the Mitron family. With Nisha and Chandan’s appointments, we are laying the foundation for Mitron's rapid growth. Their expertise will foster and fuel our long-term expansion plans . I am confident that our portfolio of a strong team will chart a remarkable journey for the home grown short format video app space.”
Mitron VP operations Chandan Chhabra said: “I am particularly impressed with what Mitron has achieved in such a short space of time. I look forward to being part of this amazing team as we scale the business and enter a new phase of growth.’’
Mitron VP marketing Nisha Pokhriyal said: “This is an exciting time for short format video app space. I am pleased to be part of Mitron’s journey, as we continue to build upon the brand’s existing success and strive to attain new milestones.”
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
