MAM
Paytm Insider showcases ‘The Colour of Loss’, a play by Mohit Takalkar on its theatre IP – Front & Centre
“The Colour of Loss” directed by Mohit Takalkar and translated by Deborah Smith is ready to premiere with Front & Centre, Paytm Insider’s theatre initiative. Front & Centre aims to bring home the taste of theatre through digital experiences. The story highlights a complex mixture of pain, loss, despair, compassion, love, empathy, and forgiveness.
“The Colour of Loss” will premiere online on 2nd October. Tickets starting from Rs. 300 are available on Paytm Insider.
“The Colour of Loss” highlights what it means to remember someone who is no more. The play, originally written by the Booker prize winner Han Kang is a story of finding beauty in loss. The author reminisces with her sister through the lens of all things white – breast milk, swaddling bands, the baby’s rice cake-coloured skin, white dog, and sugar cubes.
The play is performed by the talented cast of Mrinmayee Godbole, Ipshita, Manasi Bhawalkar, and Dipti Mahadev as a part of the contemporary theatre group – Aasakta. “The Colour of Loss” is shot at THE BOX brought together by Ashish Mehta (production design), Saurabh Bhalerao (music), Vikrant Thakar (lighting design), Rashmi Rode (makeup), Hrishikesh Pujari and Suyog Deshpande (assistant direction), Ganesh Phuke (sound recordist), Nachiket Pendase (camera), and team TCOL, among others.
Over the past 17 years, Aasakta has had around 800 performances of more than 30 different plays in Marathi, Hindi and English. Its plays have been selected and performed at renowned places such as National School of Drama’s Bharat Rang Mahotsav and TIE’s Jashne Bachpan, Cairo International Festival for Experimental Theatre, Satellite Theatre
Festivals, Mahindra Excellence in Theatre Awards, Prithvi Theatre Festival, Ranga Shankara Theatre Festival, International Theatre Festival of Kerala.
“The urgency to do ‘something’ in the theatre had been building in lockdown. I was reluctant to explore the idea of theatre in these digital times. But a month and a half back, I wondered, ‘What’s the harm?’, since theatre for us has always been about exploring possibilities on stage? In such a time, new collaborations such as the Paytm Insider’s Front and Centre lends to create a meaningful association. Together we hope to create and explore aspects of theatre in this new avatar on stage and beyond.” said director Mohit Takalkar.
Speaking about the play, Varun Khare – Business Head, Live Entertainment (IPs & Partnerships) at Paytm Insider said, "We're extremely excited to host Aasakta's new play – The Colour of Loss, under Front & Center. The White Book is a difficult novel to describe under a specific genre but extremely fascinating. At Paytm Insider, we strive to give audiences a perfect digital venue to watch exceptional stories like these and I'm really looking forward to another stellar play by Mohit Takalkar."
For more details and to book the tickets, visit: https://insider.in/the-colour-of-loss-oct2-2020/event
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
