Movie Channels
ZEE Biskope culminates Kamariya Kare Hip Hop with resounding success; to announce winners on Oct 4
On the occasion of Dance Day (September 19), ZEE Biskope presented fans with a unique dancing treat in the form of its recently-curated engagement drive – Kamariya Kare Hip Hop. Taking the channel experience far beyond the realm of their blockbuster movies, the initiative, a category first, reached out to audiences located even in the most interior of regions. The channel launched a rap version of their brand song composed by 5 Tricks – a rap group from Bihar. Viewers were invited to perform on the rap song and share their videos with the brand through their Whatsapp number. Encouraging people to put their best foot forward, show their passion for dance and shake a leg, the immense appeal of Kamariya Kare Hip Hop saw it receive a terrific tally of more than 42,000 responses. This humungous response has a milestone moment in the channel’s legacy yet again.
Leaving no stone unturned towards celebrating the resounding success of the campaign, the channel has now come up with a special half-an-hour original show for its viewers on Sunday, October 4 at 11:30 amwhich will be hosted by none other than the celebrated Bhojiwood superstars — Chintu Pandey and Gunjan Pant. The show will not only feature the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience. Viewers will get to see the latkas, jhatkas & thumkas of their favourite superstars and the shake a leg with the channel’s brand song rap. The energetic Jodi of Chintu & Gunjan will entertain the audience with their superlative chemistry highlighting the charisma that the initiative has achieved. It’ll be a groovy joyride on a Sunday morning.
Making the day all the more entertaining for viewers, a special movie festival ‘Lachke Kamariya Nache Bhojpuriya’ has been curated. The movie line-up with ‘dance’ being the core theme will featurethree tantalizing movies for viewers to enjoy onOct 4. The festival start sat 9:00 AM with ‘Nirahua Satal Rahe’ featuring the popular jodiof Nirahua and Amrapali Dubey matching steps on some peppy dance numbers.It will be followed by ‘Challenge’ at 12 Noon featuring Pawan Singh &Madhu Sharma. Next in the line will be Deewanapan, yet another blockbuster in 3:00 PM slot which features KhesariLalYadav& KajalRaghwani.
Speaking about the success of the KamariyaKare Hip Hop, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The monumental response received for Kamariya Kare Hip Hop in just a few days is a testament to the consumer centrism in curating unique offerings that viewers not just relate to, but actively participate in. A digital contest extending to TV platform with an original showis a unique way to engage with our viewers while capitalizing on the strengths of both the mediums. It’s an attempt to make the brand accessible to the viewers providing them with a platform to showcase their talent.”
Sharing his thoughts about the same, Amarpreet SinghSaini, Business Head, ZEE Biskope and Big Ganga said, “Since its inception, ZEE Biskope has been differentiated, curated and engaged with novelty at its core. It’s the first channel in the category which extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Keeping that promise, Kamariya Kare Hip Hop contest’s finale has been given an original show format with popular starcast for the first time ever. We believe theshow will elevate the entertainment quotient of our viewers taking them for a hip-hop joyride.”
KamariyaKare Hip Hop is all set to stage its finale on the coming Sunday as participants across the region will stay glued to their TV screens hoping to see their videos featuring on the channel. ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
Stay tuned and make the most of entertainment only with ZEE Biskope.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
