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Myntra teams up with Max Fashion for festive season blowout
NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more lit. The announcement comes ahead of the e-commerce giant’s ‘Big Fashion Festival’ scheduled to be held from October 16-22
Under the partnership, over 20,000 of the latest styles and designs from Max Fashion’s collection will be made available on Myntra; the selection of styles will grow through the festive season, giving customers a wide array of choices from everyday fashion to ethnic wear.
Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion-conscious customers to curate their complete look under Rs 999. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as a one-stop online fashion destination.
The association with Myntra will enable Max to access Myntra’s tech capabilities, large customer base and reach untapped markets. On its part, Max will offer an even greater variety of options for shoppers on Myntra looking for trendy yet affordable daily wear across all age groups and categories – from apparel to footwear and accessories, ahead of the festive season.
In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kidswear. Some of the styles include Romantic Retro (Retro-inspired style statement) in Women’s Western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in Men’s Wear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in Kids Wear.
Myntra head of business Ayyappan Rajagopal said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes.”
Max Fashion India CEO and Lifestyle International Pvt Ltd MD Shital Mehta added: “Our focus on the latest cutting-edge fashion from around the globe makes it a perfect addition for their (Myntra) platform. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”
Myntra’s strong delivery network and wide reach are set to enhance Max’s foothold in the country while offering the perfect opportunity for consumers to access a wide range of fashion and lifestyle products. The partnership between Myntra and Max is set to bring this year’s festive cheer a little early.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
