MAM
Brand Sentry bags brand building mandate for Orchids International
MUMBAI: Brand Sentry has bagged the digital and PR mandate for Orchids International. It is a leading name in the hygiene product industry. They started their journey over a decade ago and have emerged as a key leader servicing majorly to B2B sectors.
In the current Covid2019 times where hygiene has become an essential part of our routine, Brand Sentry along with Orchids took the opportunity to drive the narrative of how people consume information around hygiene, its importance and make it easily available for masses at large.
While Orchids International has been an important player in the B2B hygiene market, the increasing demands for hygiene products have paved their way strongly into the B2C market too. Brand sentry plans to strengthen the brand awareness by building and reinforcing the brand’s presence across digital and media verticals.
Orchid International, director, Kumail Vakil said, “In this new partnership, we look forward to amplifying our brand’s image, vision and the company’s offerings. We have identified the dire need of hygiene products in the country and are constantly innovating to accommodate all our consumer’s needs during the COVID and post COVID era. We believe the leadership at Brand Sentry understands us as a brand and will help us in building our image as a prominent leader with the right communication strategy. We are looking forward to creating a long lasting impact and changing the narrative of the hygiene industry with Brand Sentry as our partners.”
Brand Sentry, co- founder, Vishakha Mota added, “We designed Brand Sentry to drive purpose led communication for Brands that are trying to make a difference and create an impact and Orchid falls beautifully under this category. We are excited to bring Orchid’s innovation of hygiene through our vision and create a benchmark in the industry.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
