Brands
HUL’s Profit for Q2 2020 grew by 8.7%
HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent.
It was further reported that the overall sales grew by 16 per cent during the quarter. Underlying domestic quarter business sales also grew by three per cent during the quarter.
The BSE filing further mentioned that the revenue from operations increased 16.1 percent to Rs 11,442 crore in Q2FY21 compared to Rs 9,852 crore in corresponding period last fiscal. EBIDTA for the quarter stood at Rs 2,869 crore against Rs 2,443 crore in same period last year. It grew by 17 per cent and margin improved by 30 bps.
The profit after tax before exceptional items for the quarter stood at Rs 2,035 crore against Rs 1,832 crore in the same period last year. It grew by 11 per cent.
The board has declared an interim dividend of Rs 14 per equity share of face value of Rs 1 each for the period ended September 2020.
HUL CMD Sanjiv Mehta said, “In the context of a challenging economic environment, our growth has been competitive and profitable. We continue to demonstrate execution prowess, agility, adaptability, resilience and passion of our people. The company’s operations and service levels are now back to pre-Covid levels and they have accelerated the pace of digitizing the operations under the ‘re-imagine HUL’ agenda.”
“The economic outlook has improved given the various initiatives taken by the government and Reserve Bank of India. In our sector, rural markets have been resilient but the demand in urban India, especially in metropolitan cities has been muted. We believe that the worst is behind us and we are cautiously optimistic on demand recovery,” he added.
HUL shared that its household care segment delivered strong performance across all segments led by continued penetration gains. The brand has reduced the cost of fabric wash to pass on benefits of lower commodity costs to consumers. The category consumption of laundry has been adversely impacted due to confined living. “Continued focus on driving market development has enabled us to grow our liquids and fabric sensations segments strongly,” the filing further mentioned.
The company’s skin cleansing segment grew in double digits on back of a very strong performance in ‘Lifebuoy’ and a good delivery in ‘Lux’.
Its hand sanitizers and handwash segments continued to gain penetration and have delivered robust growths. Its oral care grew in double digits with accelerated momentum in ‘Close Up’, while hair care also grew in double digits. Its skin care brands ‘Glow & Lovely’ and ‘Glow and Handsome’ also continue to grow.
Food, tea, coffee sustained the high growth momentum and grew in double digits. Its performance of nutrition business was competitive and disrupted supply lines were completely restored. However, ice creams, food solutions and vending machines continue to be impacted as the out-of-home consumption was affected.
“Our strong savings funnel, judicious and calibrated pricing in tea, synergies in nutrition have enabled us to successfully manage headwinds of commodity inflation and adverse mix,” HUL said in a release.
“We have significantly increased our investments behind our brands and our spends continue to be competitive,” it added.
HUL commands a large portfolio of brands across categories and it is one of the largest advertisers of the country.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
