MAM
Colgate Palmolive net profit for Q2 20 grew by 12.7%
New Delhi: Colgate-Palmolive (India) has reported net sales of Rs. 1,277.6 crore for the quarter ended September 30, 2020, an increase of 5.3 per cent over the same quarter of the previous year.
Domestic net sales for the quarter reported 7.1 per cent growth. Reported net profit after tax for the quarter was Rs. 274.2 crore as against the net profit of Rs. 244.1 crore for the same quarter of the previous year. Excluding the one-time impact of tax rate change in the previous year, the net profit growth is 32 per cent.
H1 2020-21: Net sales for the half year ended September 30, 2020 was recorded at Rs. 2,311.3 crore, an increase of one per cent over the same period of the previous year. Reported net profit for the same period was Rs. 472.4 crore, an increase of 14 per cent over the preceding period.
Dividend: The board declared a first interim dividend for the financial year 2020-21 of Rs. 18 per share of Re 1 each (face value). The dividend pay out to the shareholders will be Rs. 489.6 crore and will be paid on and from 17 November 17 2020 to those shareholders whose names are on the Register of Members of the Company as on 22 November 2020.
Colgate Palmolive MD Ram Raghavan says, “We are very pleased with our performance as we continue to see momentum strengthening across the portfolio with domestic revenue growing at 7.1 per cent this quarter. Our resilience and disciplined approach to managing all revenue and cost drivers, despite all the uncertainties and challenges around us drove improvements in key financial metrics with gross margins and EBITDA at 67.9 per cent and 32 per cent respectively.
We are pleased that we were able to increase shareholder value while we continue to drive innovation that meets the needs of our consumers. All categories saw positive growth this quarter with toothpaste continuing its accelerated performance, driven by strong brand fundamentals and household penetration. The quarter also saw some exciting innovation. We launched Colgate Visible White Instant, with its unique optical brighteners technology that starts whitening from the first brushing itself.
The new Colgate Gentle line of toothbrushes offers an effective yet gentle clean. Launched across price points, it offers solutions to different consumer preferences. We also relaunched our flagship toothbrush, Colgate Zig Zag, with unique anti-bacterial bristle technology.
Another first from our stable, was the launch of our Colgate Vedshakti mouth spray. A pocket sized solution that offers instant germ kill with a refreshing minty saunf flavour, that consumers love.
Our sharp focus aimed at fulfilling demand and ensuring uninterrupted access ensured agile and innovative approaches, specifically in our supply chain and distribution efforts. As an organisation we continue to live our values and remain unwavering in our focus to improve the health and well-being of our consumers. We are thankful to our customers, business partners and employees for their continued support.”
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
