MAM
Brand Street Integrated expands to Gujarat with Siddharth Mishra as business director
Mumbai: Brand Street Integrated, a marketing agency known for transforming brands and fostering meaningful connections, has announced its expansion into Gujarat. With this, the company has announced the strategic appointment of Siddharth Mishra as the new business director (West). This move underscores the agency’s commitment to broadening its operational footprint and driving growth in the western region of India.
Siddharth Mishra brings over 11 years of dedicated experience in integrated marketing communications. His background in integrated marketing communication, combined with his extensive industry experience, equips him to adeptly navigate and implement diverse marketing strategies and tools. He is known for his innovative problem-solving skills and a keen ability to adapt to evolving environments, driven by a passion for creativity and continuous personal development.
Siddharth’s professional journey includes significant roles at major agency networks such as Publicis, Dentsu, DDB, and Schbang. His expertise spans business development, brand management, strategic management, integrated marketing communications, and sales management.
Headquartered in Gurgaon, Brand Street Integrated, offers a wide range of services, including consumer marketing, trade marketing, rural marketing, OOH, merchandising, digital marketing, and creative services, among others.
Expressing his enthusiasm about joining Brand Street Integrated, Mishra stated, “I am thrilled to be part of Brand Street Integrated’s journey. The Gujarat market holds immense potential, and I am committed to leveraging my skills and knowledge to drive our organizational objectives and achieve significant growth in this region. Together, we will create impactful and immersive brand experiences that resonate with our audience.”
Brand Street Integrated’s CEO Surendra Singh welcomed Siddharth Mishra to the team with great optimism. He remarked, “Siddharth’s extensive experience and innovative approach make him a valuable addition to our leadership team. His appointment reflects our commitment to expanding our operations and enhancing our service offerings in Gujarat. We are confident that under his leadership, we will achieve new milestones and continue to deliver exceptional results for our clients.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
