MAM
Ampere electric connects with electric vehicle buyers
MUMBAI: Ampere Electric, has launched their latest campaign, ‘Unlock Life’. This campaign is an ode to a new breed of electric vehicle (EV) buyers seeking a wide range of Ampere electric scooter buyers after unlock is announced and more markets are reopened. The brand has announced a phygital campaign supported by a new range of e-scooters, customised online buying experience and multi-language call centre.
Through this campaign, the brand aims at increasing EV adoption. It features a number of families using electric scooters and each family conveys a message. The campaign gives the messages, ‘Love can never be locked’, ‘Ambition can never be sealed’, ‘Kind hearts never stop giving’, ‘Young at heart are unstoppable’ and ‘Lifelines can never be stopped’, while simultaneously mentioning the features of the scooter.
Ampere Electric chief operating officer P Sanjeev said, “At Ampere Electric, we are actively listening to the voice of customers and have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters. The category is new and still we see a lot of myths and queries related to overall EV usage especially from the new markets. Ampere’s new website is faster, with a host of features such as virtual reality based product demo and test ride experience, easy lease to own options, dealer locator, savings calculator and more.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
