MAM
Hej Mumbai! The Countdown begins…
IKEA (part of the Ingka Group), the world’s leading Swedish home furnishings retailer has installed the iconic IKEA Navigation Tower and the Wordmark at the IKEA store site in Navi Mumbai, Turbhe, Maharashtra.
The 5 lakh+ sq ft IKEA store will inspire people with more than 7000 beautiful, affordable, good quality, sustainable and well-designed home furnishing products along with ideas and inspirations for the home. The store is located on the Thane-Belapur Road, approximately 600 mts from the Turbhe Station.
The free-standing Navigation Tower and IKEA’s distinctive blue and yellow Wordmark are a part of the store site making it a highly visible, visual expression of the IKEA concept. It serves to help customers find the store from a distance. Opening of the Navi Mumbai large format store is a big step. This will further complement existing online services – ecommerce, click & collect and remote planning and is a big step to establishing a total omnichannel presence in Mumbai. IKEA has been present online in Mumbai since 2019.
Peter Betzel, CEO & Chief Sustainability Officer, IKEA India said, “Mumbai is one of our most important markets In India. With the opening of our IKEA store, we will be able to meet many more people in Mumbai and be a part of creating a better everyday life at home. We want to inspire our customers to live sustainably with affordable products and solutions. The IKEA store will provide ideas and inspirations along with good quality, affordable, well-designed and sustainable home furnishing products.”
Per Hornell, Market and Expansion Manager, IKEA India added, “We at IKEA are very excited as we come closer to the opening of our Navi Mumbai store. Currently the whole team is working towards creating an excellent customer experience with all the safe shopping measures in place when we open. Safety and security will remain our highest priority during these unusual times. We are looking forward to extending the ways of meeting the many people of Mumbai, from only online to going multichannel.”
IKEA will announce the opening date in the coming weeks. Customers will be able to shop in IKEA and experience its range with the large store in Navi Mumbai, ecommerce and 2 smaller stores coming up during 2021. IKEA is present online in Hyderabad, Mumbai and Pune with over 35 million+ customers visiting. This is in line with IKEA’s ambition to reach 100 million customers by 2022 in India.
While customers eagerly wait for the store to open, Mumbaikars can continue to shop for their favorite IKEA products online at www.ikea.in
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
