MAM
Jayant Chauhan joins Mamaearth as chief technology & product officer
NEW DELHI: FMCG brand Mamaearth has appointed Jayant Chauhan as chief technology & product officer. In his new capacity, Chauhan will oversee the overall product strategy and engineering and will lead the product development and infrastructure teams.
Mamaearth has exhibited disruptive growth in the last four years, and to further accelerate the scale-up, they’ve decided to add Jayant to the team who brings with him over 15 years of systems and product development expertise. Most recently, Jayant served as the chief product officer at PolicyBazaar wherein he spearheaded the consumer product and martech groundwork and enabled a more tech-oriented approach.
With a masters in mathematics and computing, Jayant has played a pivotal role in structuring and strengthening the product and technology verticals of organizations like Samsung, Airtel, Reliance Jio and Zomato. He has been brought into the system to lead the technology vertical and augment the product interface and make it more efficient.
Chauhan will be based out of the Gurgaon office. His appointment comes on the heels of other critical and strategic additions to the leadership team of Mamaearth.
Mamaearth founder and CEO Varun Ghazal said, “It is critical to constantly innovate and keep pace with the technological advancement to make the consumer experience enjoyable and seamless. The brand is at a tipping point wherein it is crucial to build a strong foundation to sustain the disruptive growth the brand envisions, and hence we brought in Jayant. We welcome him to our family and are confident that under his leadership, the technological disruption will continue to grow from strength to strength.”
Chauhan stated, ‘I am extremely enthused to lead Mamaearth’s vision of creating tech-enabled products, that is set out to redefine the personal care industry. Mamaearth has established itself as an innovator and has assembled a leadership team that is second to none. I hope to sustain this distinction. I look forward with confidence to working with their creativity to realise unique results for the consumers.’
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
