MAM
Disney+ Hotstar brings 3D anamorphic billboards for Kingdom of the Planet of the Apes
Mumbai: Disney+ Hotstar is setting a new standard in digital entertainment advertising with the launch of 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the much-anticipated release of Kingdom of the Planet of the Apes on the platform. This use of cutting-edge technology underscores Disney+ Hotstar’s commitment to delivering immersive and captivating experiences to its audience.
The revolutionary 3D anamorphic billboards have been introduced across multiple key locations in Mumbai, Delhi, and Bengaluru such as Jio World Drive, Cyber Hub, and Garuda Mall respectively to name a few, transforming the cityscapes with striking, lifelike visuals that bring the epic world of Kingdom of the Planet of the Apes to life. These billboards show the apes from the film leaning out from the screen, giving the impression that the apes might jump out at any moment. Designed to be engaging, the billboards use advanced visual technology to create a sense of depth and motion, allowing viewers to experience the movie’s thrilling universe in a whole new dimension.
Directed by Wes Ball, Kingdom of the Planet of the Apes was released on Disney+ Hotsar on 2 August in English, Hindi, Tamil and Telugu. Continuing the epic Planet of the Apes franchise, the film is set several generations after Caesar’s reign. In this era, apes are the dominant species living harmoniously, while humans have been reduced to living in the shadows. As a new tyrannical ape leader builds his empire, one young ape embarks on a harrowing journey, questioning all he has known about the past and making choices that will define the future for both apes and humans alike.
MAM
Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
