Music and Youth
MTV Nishedh Alone Together returns, with focus on TB awareness
MUMBAI: Viacom18 and MTV Staying Alive Foundation, supported by an educational grant from Johnson & Johnson Services, are all set to bring back digital-only miniseries MTV Nishedh Alone Together.
The outbreak of the Covid2019 pandemic has caused new challenges for those suffering from tuberculosis (TB) across India. With over 2.7 million cases annually, India is home to the highest number of TB (Tuberculosis) patients in the world, out of which at least half a million cases go undiagnosed. Not only may TB patients and survivors face unique vulnerabilities to severe Covid2019 infection as a result of their respiratory challenges, but the pandemic has made it more challenging for them to access both medical care and social support.
To combat this, MTV Nishedh Alone Together will focus on raising awareness about TB in India among young people – who represent just under 40 per cent of all new TB cases – while stressing the importance of seeking proper diagnosis and care, especially amidst the Covid2019 pandemic. The 5-episode mini-series will stream on YouTube, Instagram and Facebook handles of MTV India and MTV Nishedh, starting every Friday, from 27 November 2020 onwards.
A digital only spin-off of MTV Nishedh, which premiered in January this year, MTV Nishedh Alone Together will see sportsperson Sania Mirza champion this important social cause and make her digital debut on the mini-series. The tennis star will be seen playing herself on the show, and joins the cast that includes Priya Chauhan, Syed Raza Ahmed, Himika Bose and Akshay Nalawade, who will also be seen in pivotal roles in the series.
Viacom18 Spokesperson said: “We believe that meaningful content, when delivered in an entertaining format to mass audiences, can go a long way in driving instrumental impact. Amidst the Covid2019 pandemic, health and wellbeing has taken forefront in our lives; however, we still choose to shy away from conversing about TB – the world’s leading infectious killer. A global modelling study has suggested that, with every month of the lockdown, TB is expected to claim an additional ~70,000 deaths in India during 2020-2025. Thus, the timing couldn’t be more appropriate to engage our audience through entertainment on social media to create awareness of TB in the times of Covid2019.”
The MTV Nishedh campaign started in 2019 as a holistic 360-degree mass-media led intervention focussed towards increasing awareness on taboo topics facing young people in India, including TB, with support from Johnson & Johnson Services Inc., as well as other issues like sexual and reproductive health, adolescent malnutrition, women’s empowerment and consent. The campaign included MTV Nishedh, a 13-part fiction TV series on MTV; a radio drama on Red FM; and a sustained social media outreach to encourage conversations around these taboos.
A completely shot-at home series, MTV Nishedh Alone Together captures the journey of a young couple, Vicky and Megha, based in Mumbai, who brave it through the professional challenges amidst the imposed lockdown, coupled with the concerns around Vicky’s TB treatment continuation in the Covid2019 scenario. Faced with this adversity, will Megha and Vicky be able to stick together? Will Vicky receive the care and social support he needs during Covid2019? MTV Nishedh Alone Together has the answers to these questions and much more.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
