iWorld
Meet Tooter, the ‘swadeshi’ alternative to Twitter
NEW DELHI: As the ‘Vocal for Local’ initiative putters on and gathers steam, some enterprising individuals have seized the chance to create a swadeshi alternative to Twitter, one of the most popular microblogging platforms in India. Named Tooter (sound familiar?), the social network calls itself the “Swadeshi Andolan 2.0.” In look and feel, it appears to be modelled after Twitter and follows the same mechanics as its source of inspiration.
Just like one shoots off tweets on Twitter, users of Tooter can post ‘toots’. Users have a profile, can make lists, scroll down a news feed, follow people, and be followed back. Even the colour palette and app icon – a blue conch shell – bear a striking resemblance to Jack Dorsey’s brainchild.
In its Terms of Service, Tooter stresses that it has been created for 'free speech'. The platform declared it will make the best efforts to ensure that all content moderation decisions and enforcement of terms of service "does not punish users for exercising their god-given right to speak freely."
Tooter can be used on web browsers, and it has an Android app on the Google Play store, but is missing from the App Store for iOS devices as of now.
What's more, Tooter is already home to a number of high-profile faces. Prime minister Narendra Modi is already there with a verified account; home minister Amit Shah, Amitabh Bachchan, Virat Kohli, Sadhguru, and the Bharatiya Janata Party are also on the platform. It seems the site has been live since July 2020, but it’s only recently that Tooter went viral on Twitter, the social network it’s hoping to give a run for its money.
So it should come as no surprise that Tooter’s sudden popularity has catalysed Twitterati to do what they’re the best at – making memes. Some pointed out, tongue-in-cheek, the uncanny similarities between Twitter and Tooter…
Twitter Tooter pic.twitter.com/0QT0DFxsyU
— RebeLLiouS™️ (@flawsome_guy) November 24, 2020
Twitter Tooter pic.twitter.com/6uZTGHgUdU
— Saniya Sayed (@Ssaniya_) November 24, 2020
Twitter Tooter pic.twitter.com/Zc3I7Wmuhv
— Rabiya (@PhunnyRabia) November 24, 2020
Twitter Tooter pic.twitter.com/hq0xU8NkBd
— Memewala (@Memewala25) November 24, 2020
Final Meme on #Tooter vs #Twitter pic.twitter.com/d1WkWfRpMu
— Veer Sorry Worker (@VeeryaSorry) November 24, 2020
…Others wondered if certain noisy elements will leave the US-based platform in favour of the Swadeshi alternative:
Does it mean all Bhakts will shift to #Tooter and make #Twitter free of all its negativity and toxicity??
Yay
— Atul Khatri (@one_by_two) November 25, 2020
Can all Sanghis switch to this swadeshi echo chamber called Tooter please?
I want to see people making provocative jokes again without getting an FIR filed against them. https://t.co/Ap1e8SKXOB
— Meghnad (@Memeghnad) November 24, 2020
Though it’s perhaps this person who summed it up best:
We're Indians.
We copy TikTok. And call it TakaTak.
We copy PUBG. And call it FAU-G.
We copy Twitter. And call it Tooter.
And then we laugh at China for being copycats.— PuNsTeR™ (@Pun_Starr) November 24, 2020
While it will be interesting to see whether Tooter makes it in the long run, or fizzles out like Kimboh, the desi counterpart to WhatsApp, for the moment it has succeeded in creating a buzz.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
