GECs
BARC week 46: Sprite makes a comeback in top brands list
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 14 November and 20 November 2020.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 45 of 2020.
Top Advertisers:
Hindustan Unilever continued to be the biggest advertiser this week also with 257006 impressions.
It was followed by Reckitt Benckiser India, which ranked second with 199961 ad generations.
ITC bagged the third rank this time with 48767 ad impressions. Godrej Consumer Products came in fourth with 45434 ad generations.
Cadbury India and P&G secured fifth and sixth place with 39963 and 38830 ad views.
Other top brands in the pecking order were as follows: Ponds India, Colgate Palmolive India Ltd, P&G Home Products, and Coca Cola India.
Top Brands:
This week Dettol Antiseptic Liquid led the chart with 31234 ad impressions, followed by Dettol Toilet Soaps with 21506 ad views. Lizol secured the third position with 19862 ad insertions.
The fourth and fifth spots were acquired by Head & Shoulders Dandruff and Sprite with 12202 and 11554 ad generations.
Lux Toilet Soap bagged the sixth spot with 11209 ad views.
Other top brands in the pecking order were as follows: Close Up Ever Fresh, Veet Hair Removal, Clinic Plush Shampoo, and Dettol Disinfectant Spray.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
