MAM
Go the #MyBluKilometres way to combat pollution in Delhi-NCR
NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from construction activities, industrial fumes, but most of all, vehicular emissions. With this thought in mind, All-electric ride-hailing platform BluSmart has launched the #MyBluKms campaign in an effort to tackle pollution levels in Delhi-NCR.
Through this campaign, BluSmart aims to reduce the city’s burden of air pollution by offering a contest to its riders, the prize of which is a three-days all-expenses-paid five-star trip to the Andamans. The contest will run from 1 to 20 December 2020, and the winner will be announced on 22 December 2020.
BluSmart founder Anmol Jaggi said, “Our vision is to make the environment greener and more breathable. With Delhi-NCR facing a double-edged sword of hazardous air pollution levels as well as increasing Covid2019 cases, we must take urgent action. One way to tackle this pressing issue is a revolution in the electric vehicle space, that can bring down pollution levels to a significant extent."
He went on to add that in the last one year of its operation, BluSmart has completed 240,000 all-electric trips and has covered 7 million clean km. “In fact, owing to its pledge to keep the environment clean and green with a green mobility revolution, BluSmart has saved 500,000 kgs of CO2 since its launch in June last year and this campaign is another step towards this pledge. Through this campaign, we look forward to creating a culture of going electric when it comes to city mobility and eventually making pollution-free existence the new mantra.”
Anirudh Arun, head of operations and marketing, BluSmart emphasised: “Through this campaign, we aim to raise public awareness not just about the toxic environment prevalent in the city, but also about what you and I can do to help improve this situation. We need to adopt a greener mode of transport and save our environment from harmful Carbon and particulate matter emissions. The fact that PM 2.5 and PM 10 have risen above the hazardous mark tells us how important it is to take corrective measures at our end to ensure that the air we breathe is clean.”
To participate in the #MyBluKms challenge, people will have to book a ride in BluSmart app, take a picture or video of themselves in the all-electric cab, and post it on Instagram using the hashtag #MyBluKms. The person who covers the maximum number of clean kilometres wins an ‘All expenses paid, 5-star trip to the Andamans for two.’
Air pollution is the fifth biggest cause of deaths in India. India also has the world's highest death rate from chronic respiratory diseases and asthma, according to the WHO. In Delhi, poor quality air irreversibly damages the lungs of 2.2 million or 50 per cent of all children.
#MyBluKms is just one step towards reducing the carbon footprint caused due to internal combustion engines (ICE e.g. Petrol, Diesel). A first-of-its-kind on-demand electric taxi service, BluSmart is a fast-growing new-age electric mobility platform that unlocks the era of smart urban electric rides in cool, silent, and ultra-sanitized all-electric cabs. The company also launched its Green Referral feature in its app that allows users to invite their friends and family to the electric mobility solution. For every referral, BluSmart plants one tree.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
