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ITW Playworx wins sponsorship rights of ADT10 season 4
NEW DELHI: Ten Sports has awarded ITW Playworx the sponsorship rights of the Abu Dhabi T10 (ADT10) season 4. The fast-paced and pulsating ADT10 tournament is back with its fourth edition for all cricket enthusiasts around the world, and will commence from 28 January – 6 February 2021 at Zayed Cricket Stadium in Abu Dhabi.
Under the newly-inked deal, ITW Playworx has exclusive authorisation to market and sell the central sponsorship, in-stadia advertising rights to potential brands for strategic engagement in India, UK and UAE.
ITW Playworx CEO Sidharth Ghosh said, “We are excited to explore this opportunity with brands across India and globally for season four of Abu Dhabi T10. It will be exciting to associate with this tournament and I look forward to extending this opportunity to our brands and partners.”
ITW Consulting director Joshey John said, “We are delighted to secure the rights and partner with such a high-octane cricket league. Through this partnership, it is evident that the team will be crafting multi-faceted advertising experience for brands to be associated for the league and build connect with cricket fans across borders. Our extensive experience in this arena will enable us to enjoy an exciting partnership.”
Abu Dhabi T10 League chairman Shaji Ul Mulk said, “We have entrusted ITW Playworx with the exclusive rights for the ADT10 League as they possess vast understanding of working in international cricket tournaments across the globe. We believe that this association will not only enable us to reach new milestones but also create more opportunities for brands globally.”
The rise of the T10 League, the world’s only International T10 franchise league, has been exponential. Sanctioned by the ICC and licensed by Emirates Cricket Board, each year, the league’s duration, teams, international stars, broadcasters and fan base has increased. This year the Abu Dhabi T10 will be live on Sony /Sky Sport / Super Sports for India, UK, South Africa and MENA.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
