DTH
Epic On app now on DishSMRT Hub & d2h Stream
KOLKATA: Dish TV India has now made available OTT platform Epic On on its DishSMRT Hub and d2h Stream android set-top box. DishTV & D2H users can now access Epic On’s massive content library including over 2,000 hours of factual and fictional series, movies, talks, and documentaries.
This partnership will enable Dish TV customers to have access to Epic On’s engaging short-format content especially customised for digital audiences. DishTV and D2H users will now be able to stream an exciting slate of 5,000 hours of inspiring and entertaining podcasts, 1,000-plus casual multiplayer and interactive games, along with e-sports and over 1,000 E-books for bibliophiles.
Dish TV India executive director and group CEO Anil Dua said, “We have been continuously working on expanding our content basket based on the tastes and preferences of our subscribers. Our partnership with Epic On is another step in the same direction, making it easy for our Android box users to access their vast content library including, short-form versions of its flagship and popular TV shows. At Dish TV India, we strive to bring the best for our customers with all our associations as well as through exclusive content, taking the entertainment quotient higher each time.”
EPIC ON COO Sourjya Mohanty said, “While tier-2 and tier- 3 audiences are getting used to consuming OTT content, a strategic partnership with Dish TV would help us in accelerating our national presence through its strong distribution network across India. We are delighted to associate with Dish TV for this exciting offering and believe that this opportunity would help further ease the content consumption experience of our users. With our recent launch, we are devoted to the idea of an India-centric OTT platform and are exploring every opportunity that helps us to reach our audience more effectively.”
In addition to Epic On, the android box offers a host of features like built-in Google Assistant, Chromecast, Google Play, and access to all popular featured OTT platforms like Watcho, YouTube, Amazon Prime Video, Zee5, Voot, Eros Now, ALTBalaji, and many more. Coupled with the ease of using voice commands via Google Assistant, the Android-based set-top box is compatible with any television set.
Dish SMRT Hub and d2h stream are internet-enabled android-based HD set top box, available for Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
