MAM
Cafe Coffee Day appoints Malavika Hegde as CEO
NEW DELHI: Coffee Day Enterprises has appointed Malavika Hegde as CEO of the company. She has been the non-executive director of the organisation and will assume the new role starting 7 December.
The company announced the development in a BSE filing.
Hegde is former Karnataka chief minister S M Krishna's daughter and the wife of late V G Siddhartha, the Cafe Coffee Day founder and CEO who died due to drowning in 2019.
Siddhartha, who was dubbed the coffee baron of India, was widely recognised for having brought the coffee shop culture to a largely tea-loving country. However, the success story of Cafe Coffee Day came to an ignominious turning point when the founder plunged to his death in the Nethravathi river in an apparent suicide, raising speculations that the company was in dire financial straits.
Cafe Coffee Day runs hundreds of coffee shops across India that brew cappuccinos and lattes for Indians. It was launched in 1996 and is present in over 200 plus cities. It competes with big players such as Starbucks Corp, Barista, Costa Coffee and others.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
