MAM
Coca-Cola calls for global media & creative pitch
NEW DELHI: Coca-Cola has called for a global media & creative pitch. The company, which spends about $4 billion on media globally, is going for a full-scale review of its overall media planning and buying services.
The creative review includes creative, experiential marketing, production management and shopper marketing. The brand intends to transform and improve the effectiveness and efficiency of ITS marketing investments. It further aims to improve its processes, eliminate duplication and optimise spends to generate significant savings to fuel reinvestment in its brands.
Media reports suggest that Coca-Cola is working with MediaSense on the media review process, while PricewaterhouseCoopers is overseeing the brand’s creative review. Incumbent media agencies will also participate in the review. These agencies include Dentsu media agency Carat, Group M’s MediaCom, IPG Mediagroup’s UM and Publicis media agency Starcom.
Coca-Cola spends around $2.5 billion globally on media per year, according to data consultancy COMvergence, including $1.8 billion on traditional media and $700 million on digital media. It’s unclear how the changes to Coca-Cola’s model could impact its spending.
The brand is planning for a complete redesign of its agency models to align the strategic, operational, and commercial needs. It expects to complete the review by 2021.
The agency review follows an October announcement that the company plans to eliminate 200 brands from its roster, including Tab, Zico and Odwalla, cutting its portfolio in half.
In India, the brand works with McCann on the creative front and released a campaign featuring Ranbir Kapoor and Paresh Rawal ahead of Diwali.
Digital
Motorola launches nationwide monthly service camps in India
Free pick-up/drop for premium devices, zero labour charges and 10 per cent discounts kick off from 28 February 2026.
MUMBAI: Motorola just turned phone repairs into a monthly festival because when your device gets a free check-up and discount goodies, even a cracked screen feels like a celebration. Motorola India has unveiled its next-generation after-sales support ecosystem, headlined by Nationwide Monthly Service Camps starting 28 February 2026 at authorised service centres and collection points across the country. On a fixed day each month, customers can access zero labour charges, no inspection or diagnosis fees, free software updates, complimentary device cleaning and sanitisation, and a basic health check-up. Additional perks include 10 per cent off accessories and 10 per cent off spare parts.
Premium Signature, Edge, and Razr series users get free pick-up and drop service: technicians collect devices from home, repair them at authorised centres, and return them post-fix, no extra cost. Service requests can be raised via the support portal or email.
The ecosystem is powered by a comprehensive digital self-service suite: the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA), Moli (Motorola’s AI chatbot), and a 24×7 multilingual e-support portal across WhatsApp, web, and devices. This AI-first approach positions Motorola among the few brands in India offering always-on, proactive support to minimise downtime and resolve issues before they escalate.
The physical network is expanding rapidly to over 1,200 touchpoints by the end of FY26-27 more than double the current footprint ensuring faster, more consistent service in metros, Tier 1, Tier 2, and Tier 3 cities. Motorola also boasts improved spare parts availability and repair turnaround times nationwide.
Motorola India, managing director T. M. Narasimhan said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem.”
IDC’s Q3 FY25 report ranks Motorola as India’s fastest-growing smartphone brand with 52.4 per cent year-on-year growth and 8.3 per cent market share, reflecting rising consumer trust. In a market where after-sales experience often makes or breaks loyalty, Motorola’s latest push blends AI smarts, physical reach, and genuine perks turning routine maintenance into something fans might actually look forward to. Because when your phone gets this much love, staying loyal feels like the easiest decision of all.
