MAM
Hina Nagarajan appointed MD & CEO of United Spirits
NEW DELHI: United Spirits has appointed Hina Nagarajan as MD & CEO, with effect from April 2021. She takes over from Anand Kripalu, who has been associated with the organisation for over eight years.
Nagarajan is currently serving as the MD for Africa emerging markets.
Kripalu will step down by June 2021. During his tenure, he has led the transformation and growth of United Spirits Ltd (USL), with considerable improvement in operating performance – margin growth, working capital and cash generation. Following Diageo’s acquisition of USL in 2013, he led the full integration of USL, reigniting the market’s portfolio strategy.
A strong advocate for the contribution of the alcohol industry in India, Kripalu has formed lasting relationships across the sector, driving local community initiatives and partnerships while tirelessly promoting responsible drinking. Known for his restlessness and entrepreneurial spirit, as well as his commitment to coaching and growing talent, he has championed inclusion and diversity across the business.
The USL executive team is now 40 per cent female. He leaves the USL leadership team and the broader workplace set up for future success.
Since joining Diageo in the summer of 2018, Nagarajan has led Diageo’s ARM comprising operations in Ghana, Cameroon, Ethiopia, the Indian Ocean, Angola and several other countries. Under her leadership, ARM has become a significant growth driver for Diageo Africa. She is known for her passion and drive to deliver results and her ability to build strong teams that deliver outstanding outcomes, with a strong commitment to Diageo standards and compliance. She has leveraged capabilities and synergies across the market to drive regional growth, delivering a significant step change in supply chain performance across ARM. She has also been an active and passionate advocate for inclusion and diversity in Africa and Diageo more broadly. Prior to joining Diageo, she has spent over 30 years in the consumer packaged goods businesses and has worked across multiple brands such as Nestle, ICI Paints, Mary Kay Cosmetics, and RB Singapore.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
