iWorld
Insight TV lands in India with MX Player
KOLKATA: Millennial-focused global content creator Insight TV has struck an exclusive distribution deal with MX Player, marking its foray into the Indian market. Under the partnership, Insight TV will launch the channel on MX Player India, as well as on its international platforms in the US, UK, Canada, Australia, New Zealand, Bangladesh and Nepal. The announcement was made today by VP media sales and Insight TV Studios US, and Mansi Shrivastav, SVP & head – content acquisition at MX Player.
“Being available on MX Player provides Insight TV an opportunity to reach a massive audience in India and around the world,” said Boot. “With 65 per cent of India’s population below the age of 35, Insight TV is the ideal network for the country’s burgeoning gen-Z and millennial population.”
MX Player has fast grown into becoming an entertainment super app on the back of its vast range of OTT offerings, games, audio music and video playback, all seamlessly integrated on one platform for the discerning viewer. Streaming premium content for free, this ad-supported video on demand (AVOD) platform caters to over 200 million monthly active users in India. The brand expanded its OTT services to select markers across Southeast Asia, Middle East, North America and the United Kingdom in March of this year to help serve quality digital-first entertainment to a wider global audience.
“Audiences today are open to experimenting with OTT content, trying new genres/formats from across the globe. We strive to curate a wide range of previously inaccessible content that is available to stream for millions of users, not just in India and the Indian diaspora in international markets, but for all audiences globally," added Shrivastav.
Insight TV is currently available in 49 countries on a myriad of linear and digital platforms around the world. The channel specialises in influencer-led adventure sports, travel and lifestyle story-driven content for millennial and gen-Z audiences. MX Player viewers will have access to hundreds of original programs on Insight TV such as the new esports competition series Making the Squad: FIFA 21 Edition.
Starting 23 December, Insight TV can be found on MX Player under the live tab for mobile viewing. On the web browser, viewers can find Insight TV under both the entertainment channels and live TV categories.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
