MAM
Ashish Dhruva joins InterMiles as SVP – marketing & customer engagement
NEW DELHI: InterMiles has brought on Ashish Dhruva as senior vice president – marketing & customer engagement. Prior to joining InterMiles, Dhruva had a 13-year long tenure with leading travel tech organisation, Cleartrip as vice president, marketing.
In his new position at InterMiles, Dhruva will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and, establish a culture of excellence in all aspects of marketing.
InterMiles MD & CEO Manish Dureja said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer-centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”
Dhurva said, “The InterMiles team has been doing some truly inspiring work on their journey towards becoming India’s leading travel & lifestyle programme. It is an honour to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”
In his two-plus decades in marketing and brand building, Dhruva has been part of prestigious organisations like Cleartrip, Tata AIG and Justdial, to name a few.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
