MAM
Damyant Singh Khanoria is Oppo India’s new CMO
NEW DELHI: China-based global smart device brand Oppo has announced the appointment of Damyant Singh Khanoria as its new CMO for India operations. In his new role, Khanoria will be spearheading the marketing operations and will be reporting to Oppo India president Elvis Zhou.
Khanoria comes to Oppo from Apple India where he was the marketing communication lead. He is an industry veteran with over 20 years of experience and has worked across marketing portfolios. His experience in building and optimising go-to-market strategy for technology brands will be instrumental for the brand.
Zhou said, “I am confident that his experience of connecting customer desires with business needs will help propel OPPO India to greater heights during its next phase of growth. On behalf of our entire team, I extend a warm welcome to Damyant.”
Earlier this year, Oppo India VP of product and marketing Sumit Walia had put down his papers after a year-long association. He had joined Samsung post his exit.
He has also worked at Adidas, DDB Mudra, Hakuhodo, Bates India and Capital Advertising.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
