MAM
Damyant Singh Khanoria is Oppo India’s new CMO
NEW DELHI: China-based global smart device brand Oppo has announced the appointment of Damyant Singh Khanoria as its new CMO for India operations. In his new role, Khanoria will be spearheading the marketing operations and will be reporting to Oppo India president Elvis Zhou.
Khanoria comes to Oppo from Apple India where he was the marketing communication lead. He is an industry veteran with over 20 years of experience and has worked across marketing portfolios. His experience in building and optimising go-to-market strategy for technology brands will be instrumental for the brand.
Zhou said, “I am confident that his experience of connecting customer desires with business needs will help propel OPPO India to greater heights during its next phase of growth. On behalf of our entire team, I extend a warm welcome to Damyant.”
Earlier this year, Oppo India VP of product and marketing Sumit Walia had put down his papers after a year-long association. He had joined Samsung post his exit.
He has also worked at Adidas, DDB Mudra, Hakuhodo, Bates India and Capital Advertising.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
