Brands
The evolution of sunglasses trends and styles over the decades
Sunglasses have become more than just a functional accessory; they’re a fashion statement, a reflection of personal style, and a symbol of coolness. Over the decades, sunglasses trends have undergone significant evolution, influenced by fashion, technology, and cultural shifts. Let’s take a journey through time to explore how sunglasses styles have transformed, adapted, and remained iconic.
In the early 20th century, sunglasses were primarily worn for practical purposes rather than fashion. Their main function was to protect the eyes from harmful UV rays and glare. Styles were basic, often featuring round or oval lenses with simple metal frames. It wasn’t until the 1950s and 1960s that sunglasses started to gain traction as a fashion accessory, thanks to Hollywood icons like Audrey Hepburn and James Dean, who popularized styles such as cat-eye and wayfarer sunglasses.
The 1970s saw the rise of oversized sunglasses, these bold, exaggerated frames exuded glamour and sophistication, reflecting the disco-era aesthetic. Meanwhile, the 1980s ushered in a new era of experimental styles, with aviator sunglasses making a comeback alongside neon colors, mirrored lenses, and geometric shapes. It was a time of bold statements and daring fashion choices.
As we entered the 21st century, sunglasses trends became more eclectic and diverse. Retro styles continued to dominate, with vintage-inspired designs making a resurgence. However, there was also a growing emphasis on innovation and technology, leading to the popularity of sporty sunglasses with polarized lenses and lightweight materials. In recent years, there has been a shift towards minimalist and understated aesthetics, with sleek, slim frames and neutral color palettes becoming increasingly popular. Classic styles like aviators and wayfarers have maintained their timeless appeal, while new trends emerge in response to changing tastes and preferences. From the resurgence of round frames to the rise of eco-friendly materials, sunglasses continue to evolve to meet the demands of modern consumers.
One notable trend that has emerged in the past decade is the influence of celebrity culture on sunglasses fashion. With social media platforms like Instagram driving trends and shaping consumer behavior, celebrities and influencers have become powerful arbiters of style, celebrity endorsements have propelled certain styles into the spotlight and sparked widespread emulation.
Moreover, collaborations between fashion brands and celebrities have led to a proliferation of limited-edition collections, further blurring the lines between high fashion and streetwear.
Looking ahead, it’s clear that the evolution of sunglasses trends will continue to be shaped by a combination of factors, including technological advancements, cultural influences, and shifting consumer preferences. As fashion becomes increasingly globalised and interconnected, we can expect to see a fusion of styles from different eras and regions, creating a rich tapestry of diversity and creativity.
In conclusion, sunglasses have come a long way as a utilitarian accessory. They have evolved into a symbol of style, status, and self-expression, reflecting the ever-changing landscape of fashion and society. Whether you prefer classic aviators or futuristic shield sunglasses, there’s a style out there to suit every taste and personality. So, as you step out into the sun, don’t forget to put on your shades and embrace the timeless allure of sunglasses fashion.
The article has been authored by QUE co-founder & CEO Shashank Saurabh.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
