MAM
Ahead of Christmas, Winkies rolls out new TVC to ‘sweeten the season’
NEW DELHI: Winkies, a cake specialist, has rolled out a special Christmas-themed TVC ahead of the holiday season. Conceptualised by Enormous Brands, the film aims to deliver a sweet moment of joy whenever it's needed, and will be aired on various TV channels and social media platforms during the season.
The campaign focuses on how we will celebrate Christmas during the pandemic and has a bigger concept – Bodo Din, Bodo Mon, which is about sharing joy and cheer during Christmas.
The two-minute ad film shows the innocence of a child and how he's heartbroken when he comes to know that Santa isn’t real, instead his dad dresses up as Santa every year. He finds the clothes and shoes worn by his dad to play Santa, which makes him even more upset. To reignite his belief and joy, his sister dresses up as Santa and leaves him a present – a Winkies cake.
Anirban Ghosh, CEO, Switzindia said “We wanted to create something unique for the holiday season. The objective of the campaign is to talk about Winkies Cakes and how they are perfect for the holiday season. Winkies helps bring you back ‘in the moment’ reminding you of what’s really important; sharing happiness with those you love and Enormous Brands has helped us conceptualise the perfect TVC."
Ashish Khazanchi, managing director, Enormous Brands explained the concept behind the film thus: “We know it’s going to be a different Christmas for people on so many levels. The usual gatherings and celebrations might not be on the list this year and smaller gatherings with close family and friends will take centre stage. Keeping this in mind, we wanted to create a Christmas campaign that harnesses the true spirit of this year and people’s desire for kindness and care.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
