MAM
Demand remains stable for Godrej Consumer Products in Q3
NEW DELHI: Godrej Consumer Products has reported that demand trends in key categories remained stable in the quarter ended 31 December 2020.
In India, the company expects to deliver a second consecutive quarter of close to low double-digit sales growth, driven by higher than mid-single digit volume growth. This is led by soaps, which is expected to deliver strong mid-teen growth. Following a sharp recovery, hair colours is also expected to deliver mid-teen growth. Household insecticides seem likely to deliver close to high single-digit growth.
“We continue the robust scale up of our personal and home hygiene category,” the consumer goods maker said in a statement.
Indonesia is expected to register a very marginal decline in constant currency sales. This is impacted by challenging macroeconomic variables, a gradual recovery in the air fresheners category, and high competitive intensity in the wet wipes category.
In Africa, USA, and the Middle East, growth momentum continued and the company may deliver high teen constant currency sales growth, a second consecutive quarter of double digit sales growth.
It expects sales growth in Latin America business to remain strong in constant currency terms. Godrej’s SAARC business has also continued to deliver healthy sales growth.
“At a consolidated level, we continue to leverage our category and geographic portfolio well, and expect to deliver a second consecutive quarter of close to low double-digit sales growth,” the company added.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
