MAM
Havas Group India announces senior management elevations
Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent and leaders who have played a crucial role in the growth of the company.
Erstwhile Havas Media managing partner — north and west Uday Mohan has been promoted to president — north and west.
Mohan has been with Havas Media for the last 13 years. He has been instrumental in building the Gurgaon operations of Havas Media Group into one of the largest operations in NCR. In spite a very difficult 2020, he was able to grow both the Gurgaon and Mumbai operations with key client acquisitions like ACC Cement, and most recently the esteemed Domino’s Pizza win.
Havas Media national head buying R Venkatasabubramanian will now be president and national head investments.
Venkat has been associated with Havas Media Group for the last two years. He has been able to put Havas Media Group among the top media buyers in the country and built a very strong investment team across markets.
Havas Creative managing partner – north Manas Lahiri has been elevated to president – north.
Lahiri has been with Havas for over two years and has astutely managed the turnaround of the Gurgaon Creative Operations in one of the most demanding and challenging markets. From stabilising the biggest relationship with Reckitt Benckiser which includes brands like Durex, Vanish, Harpic, Mortein, Veet to acquiring new clients like William Grant & Sons, Suzuki, Fortis, Norton, Hike, and finally Dabur Honey and many others, he has delivered exceptional results.
Mohan and R Venkat will continue to report to Havas Media Group India CEO Mohit Joshi, and Lahiri will continue to report to Havas Group India group CEO Rana Barua.
Rana Barua said “ I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements and targets.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
